For years, the Department of Consumer Affairs (DoCA) and the Advertising Standards Council of India (ASCI) both have been operating...

UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s the secret sauce that...

Following a multi-agency pitch, Admatazz has bagged the integrated social media and SEO marketing mandate of Boss Appliances which aims...

After being associated with Kofluence as VP- Account Management for about 10 months, Priyadarshi Banerjee, aka PD, has joined Mindshare...

After being associated with Noise as its Chief Marketing Officer for a period of one year, Gaurav Mehta has decided...

The connected marketing agency within the Publicis Groupe, Digitas India, has won the digital creative mandate of Deoleo India, one...

The latest edition of what is known to be the ‘Oscars’ of the media world, the EMVIES, concluded on Friday,...

To understand the implications of Digital Personal Data Protection Act (DPDPA) in advertising, the Advertising Standards Council of India (ASCI)...

WPP-backed The&Partnership has announced that it is now combining with its media buying and planning agency mSix&Partners to create a...

Interbrand in partnership with NewtonX and Brodeur Partners has come up with a new research report titled ‘How Brand Impacts...