Some weeks in advertising feel like a gentle pulse. Others arrive with a full-blown heartbeat, and this was one of...

In an era where every brand fights for attention on screens, vivo decided to own the sky. Ahead of its...

Prime Video, India’s entertainment platform, participated in a panel session themed “The Digital Media Explosion: India’s Next Growth Story” at...

At the recently concluded CII Big Picture Summit 2025, CII’s flagship event for India’s Media and Entertainment sector, Prime Video...

India’s digital entertainment landscape has continued to expand sharply, PwC’s Global Entertainment & Media Outlook 2025–29: India perspective has found,...

India’s entertainment and media (E&M) industry has seen accelerating growth, according to PwC’s Global Entertainment & Media Outlook 2025–29: India...

Netflix has submitted the highest bid so far for Warner Bros. Discovery’s studio and streaming assets, according to people familiar...

Perplexity has entered a global partnership with Cristiano Ronaldo after the football icon has invested in the AI answer engine....

Russian authorities have blocked access to Snapchat and have imposed restrictions on Apple’s FaceTime, marking the latest move in tightening...

WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce...