HYUE, a premium colour cosmetics brand offering skin-first, cruelty-free, and vegan products, has appointed ZeroFifty Mediaworks as its agency of...

Famous Innovations has bagged the social media mandate for the World Pickleball League (WPBL), India’s first franchise-based professional league for...

Madison Media Loop, a unit of Madison World, has appointed Sudarshan Karandikar as Vice President to drive strategic innovation. Karandikar is...

Let’s face it, in an age where attention spans are shorter than Instagram Reels, who would’ve thought the good old...

Vineet Recriwal has launched The Native, a brand marketing and communications advisory focused on helping startups and growth-stage businesses with...

Actor Rashmika Mandanna has launched her own fragrance brand, Dear Diary. The brand takes its name from her popular digital...

In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping up - Is brand...

Paras Mehta has joined IPG Mediabrands India as Senior Vice President. He was previously serving as Business Head at KINESSO (formerly...

Traya, the science-led hair loss solutions brand, has launched a new brand film featuring actor and comedian Sunil Grover. The...

Shivam Ranjan has been elevated as Global Head of Brand at Motorola Mobility (a Lenovo company). Previously, he was serving...