After launching back-to-back campaigns with the likes of cricketing star Hardik Pandya and Bollywood fitness icon Nora Fatehi, one of India’s biggest sports and fitness nutrition powerhouse- BigMuscles Nutrition is now spreading the message of prioritizing health with fitness specialist and actor Asim Riaz.
Recently, BigMuscles Nutrition had launched the ‘Hustle Banaye Muscles’ campaign which brought to the centrestage the evolving phenomena of women chasing their own fitness goals and taking charge of their lives. It was an all-women campaign highlighting how women are now dominating the space of health and fitness.
Coming aboard as BigMuscles’ new brand ambassador, Riaz, besides being an actor and extremely popular on reality shows such as Bigg Boss and Khatron Ke Khiladi is acclaimed for his dedication to fitness and has motivated lakhs of people to adopt fitness regimes while helping them with expert workout routines, diet plans and fitness tips.
Commenting on the development, Suhel Vats, Founder and MD, BigMuscles Nutrition, said, “The need for a fitness-driven lifestyle, especially among the youth, is now more than ever. It is thus critical that a wider audience is engaged in the conversation around health and fitness. We are committed to the mission of empowering every individual, including sportspersons, fitness enthusiasts and athletes, in their tryst to achieve their fitness goals. Asim is an inspiration for many youngsters, and it is his dedication towards fitness that synchronizes with the ethos of BigMuscles Nutrition. We are happy to have him onboard.”
To this, Asim Riaz added, “My partnership with BigMuscles Nutrition highlights our joint commitment to promoting health and fitness. While I have been regularly sharing workout routines, diet plans and fitness tips to motivate my followers to adopt fitness regimes, they also need to be informed about nutritional supplements that can further strengthen and pace up their fitness journey. I am sure this partnership will benefit scores of people, especially the youngsters.”
