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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Home Campaigns

Apple Announces ‘Shot On iPhone’ Challenge 2022 Making Way For Creativity

Rinie Wilson by Rinie Wilson
January 28, 2022
in Campaigns
A A

Apple has become one of the leading names in the smartphone industry. The iPhones have become a symbol of luxury and excellence globally. Along with a pricy tag, these smartphones come with a camera quality like no other.

The company has been developing this external feature rigorously and has made it a USP. To market its phone’s camera quality, Apple has taken a very creative initiative that has kept people plugged in.

Apple invited iPhone 13 Pro and iPhone 13 Pro Max users to send their best macro photography entries for the competition. The applicants can participate on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge. The challenge began on 25 Jan’22 and will run through February 16, 2022, at 11:59 pm PST.

 

View this post on Instagram

 

A post shared by apple (@apple)

A panel of judges from the industry and Apple will select 10 winning photos from the sent entries. The winning photos will be showcased in the gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. Winners will be notified on or close to April 12, 2022.

The tech giant said that it may also use the winning entries for digital campaigns, Apple Store locations, billboards, or in a public photo exhibition, reported TOI.

The company has marked the ‘Shot On iPhone‘ phrase pretty well. Many leading celebs have shot their projects on iPhone and garnered a lot of attention worldwide.

From Selena Gomez’s song ‘Lose you To Love Me’, to The Chinese New Year advent for the year, the list of projects shot on iPhone is very elite.

The company had also launched its Experiments series that aimed at educating people about all the magic they can do with their iPhones.

Apple’s Experiments series creates immersive, dazzling worlds, all Shot on iPhone. The videos simply show what all is possible with an iPhone, simple materials, and boundless creativity.

Here is some of the most amazing and creative project ‘Shot on iPhone’.

Everyday Experiments: Hollywood at Home | Apple

https://youtu.be/sbKUz3TN4m4?list=PLHFlHpPjgk73zgSJwG6CUGsuXHi-ZnnOM

Experiments: Movie Magic

https://youtu.be/FJK37_tF8WM

Chinese New Year – The Comeback

https://youtu.be/Me3PEs88pOU

iPhone 13 Pro – Hollywood in your pocket | Apple

https://youtu.be/dDKbwvSvg0w

Selena Gomez – Lose You To Love Me (Official Music Video)

Stupid Love Ft. Lady Gaga

A Journey Into The Valley Of Fire

The Reef – Maldives

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