AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has launched its GenAI-powered live commerce platform, AnyLive.
AnyLive will enable businesses to run live commerce in multiple languages without the constraints of time or location, utilising AI-generated virtual live streamers.
Despite the rise of e-commerce in a diverse region like APAC, the ability to successfully navigate varied languages and dialects, cultural nuances, and local regulations plays a crucial role in determining the success of inbound, outbound, and cross-border business expansion.
Social commerce in APAC is projected to sustain double-digit growth in 2024, with 68% of Southeast Asian retailers planning to increase their investment in this space over the next 12 months. Additionally, live commerce is gaining momentum, with platforms like TikTok, Shopee, and Lazada launching live shopping features. Despite this growth, challenges such as talent shortages and limited production spaces persist, the company stated.
AnyLive addresses these challenges by automating and enhancing traditional live commerce processes through AI, enabling businesses to capitalise on the growing trend of live commerce while overcoming cross-border expansion obstacles.
The platform utilises generative AI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages planned in the pipeline.
In addition to AI-generated live streamers, AnyLive leverages large-language models to generate live-stream scripts based on product details and real-time, automated responses in a live-stream.
The platform integrates seamlessly with e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, allowing brands to reach a wider audience through simultaneous broadcasts across multiple platforms.
To further support businesses, AnyMind Group is building expert teams to provide operational support, including data-driven analysis of viewership, comments, and sales to optimise live streams. Brands can also tap into AnyMind’s influencer marketing platform, AnyTag, which features a database of over 790,000 influencers, to find human live streamers for collaboration, maximising engagement during peak times.
As per the company, early adopters of AnyLive have already seen significant results. Sino-Pacific Trading (Thailand), utilising AnyLive for Evian in Thailand, achieved a 90% cost reduction while significantly increasing monthly streaming hours. In addition, GenAI live streamers have outperformed the GMV from human live streamers for Evian. NIL, using AnyLive for its SUNA brand in Thailand and Malaysia, improved live commerce sales and gained critical insights into viewership patterns, and now plans to enhance their overall live commerce strategy by combining AI and human live streamers.
Speaking about the launch, Kosuke Sogo, CEO and Co-Founder, AnyMind Group, said, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
