| 2 minutes read

2 minutes read

Amul’s Latest Ad On Virat Kohli & James Anderson Is Amazing

| Published on August 1, 2018

The most awaited Test series of the year is about to begun and Amul has started doing which it does best with its ads- using recent topics in the perfect manner to attract fans. In a recent ad, Amul has featured Virat Kohli and James Anderson showing what happened during the last time when these two met in England.

Amul, in its new ad highlights these 2 competitive cricketers and with a caption, “Ball swing hoga ya balla? In a funny way, Amul is questioning that the ball will swing or the bat will answer it this time. Interestingly, Amul has advertised the quality of its products in the best way possible by writing 5 TESTS, 1 TASTE.

Virat Kohli was impressing everyone and doing well against every international cricket playing nation when James Anderson proved to be a nightmare for him. Anderson dismissed Kohli 4 times in the 5-match series in 2010 in a similar fashion as the now Indian captain struggled against Anderson’s deadly swinging abilities.

With India winning the T20 tournament and England grabbing the ODI series, Test series has become more interesting as it will decide the fate of Indian team on the English soil. England has always been a tough side to beat in tests and the focus is on these two players to make their teams do best against the best.


Amul is known for its quirky ads, fans cannot forget the 2018 FIFA World Cup ad which had Cristiano Ronaldo and Lionel Messi featuring in it. This ad got a huge response from the football fans and the objective of Amul to engage audience was successful. That ad highlighted Ronaldo’s hattrick in the Cup against Spain.

The Test series will proceed in Edgbaston on Wednesday and Amul has taken the benefit of buzz that this series is creating. In simple words, we can say “Moment marketing at its best’

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