Recently we all have seen a hike in demand for online series. It could be argued that the web series culture has taken over the business of silver screen production.
India has proven to be the biggest market for the OTT platform. Whether it is Amazon or Netflix, more and more people are becoming active users. From Amazon Prime‘s Mirzapur, Made In Heaven To Netflix‘s Sacred Games, netizens have clearly switched their mode of entertainment.
And now these OTT platforms are making sure they make most of this opportunity. These web series now receive more or less similar hype for their release as any big-budget feature film.
Amazon Prime Video released the first look of the upcoming ‘The Family Man.’ The poster released was shot by One Plus smartphone & was a part of a marketing collaboration between Amazon India and OnePlus.
Amazon has deployed a 360-degree media campaign, use of music and a whole lot of innovations in digital to ensure the Manoj Bajpayee-starrer ‘The Family Man‘, which releases on September 20, is on the top of mind for OTT viewers.
Vijay Subramaniam, Director and Content Head, Amazon Prime has said,
“Every show comes with its own marketing plans and while taking into account the usual and the necessary matrix, I think it is also necessary to look at which segments of customers we are going after, who are going to be the fans of the show, and the creative itself of the show determines the marketing overall. So this one is a very important show for us, so we are practically using every medium, and while we do that we also pay importance to the digital medium.”
Amazon is currently focusing on primarily digital & also content-based marketing. Subramaniam has also said that Prime Video has been using music very consistently to promote its shows.
