Tata Sky is a DTH brand that provides PayTv and OTTP services. It recently launched Music+ which actually includes four music genres on a pay TV platform, in partnership with digital entertainment company Hungama.
It is divided into four segments – Mehfil, Indie Rootz, Jazz and more and International. The popular musical trio Shankar-Ehsaan-Loy are a part of this musical journey.
What Is Done For Promotion?
Tata Sky has come up with a digital campaign named #MyKindOfMusic featuring music maestros Shankar-Ehsaan-Loy to promote their innovative idea. Not only that they have also promoted their campaign on various social media platforms like Twitter and Facebook which was conceptualized by Chimp&z Inc. The digital media ad has been produced by Prime Focus Technologies. They made it more catchy by hosting a Twitter contest where users where asked questions which they had to answer using the hashtag #MyKindOfMusic.
That was transformed into songs by four brands namely : The Yellow Band, Kancha Daniel, The Besharams and The Sharma.
Who said What?
Pallavi Puri, chief commercial officer, Tata Sky, said in a press release,
While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country and more.”
Siddhartha Roy, chief executive officer, Hungama.com, said in a press release,
“We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in genres like Ghazal, Sufi, Jaaz & Blues, International, Indies etc.”
The Music+ brings a varied taste in field of music including artists like Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more.
It’s an interactive platform where viewers can watch interviews of great music personalities and a high range of music from International Pop to Ghazals. A subscription would let people enjoy music from various music festivals and concerts from various parts of India just by sitting at home.