Alstone has launched a new television commercial (TVC) featuring Bollywood actor Kartik Aaryan. The campaign uses the tagline Think Cladding, Think Alstone and is aimed at architects, designers, and homeowners.
The TVC features a monologue where Kartik Aaryan humorously talks about his problem: he can’t leave his home because of how it looks. He attributes this to Alstone’s cladding, describing it as classy, premium, stylish and durable. The narrative is designed to highlight the product’s visual appeal and versatility.
The campaign’s narrative is to introduce Alstone as the ultimate solution for creating beautiful and elegant homes. The TVC broadens the brand’s appeal beyond the professional construction sector to include the end consumer. Alstone’s cladding is presented as a product that not only protects and beautifies a building but also enhances the spaces where life’s most cherished moments unfold.
The TVC launch will be supported by a 360-degree marketing campaign across digital, print, and out-of-home channels. Alstone aims to stay visible in the industry through both its products and marketing strategy. The campaign focuses on increasing brand recall and awareness of Alstone’s cladding solutions among young consumers and the broader target audience, while also encouraging architectural creativity.
Commenting on the launch, Mr. Sumit Gupta, Managing Director, Alstone, shared, “This campaign is a reflection of our brand’s evolution and commitment to our customers. Alstone has always stood for trust and quality. We chose Kartik Aaryan as our brand ambassador because his dynamic personality aligns perfectly with our forward-thinking ethos. We believe his portrayal of a homeowner so in love with his space will deeply resonate with millions of Indians and shift the perception of cladding from a simple material to a vital element of architectural design that brings dreams to life.”
Adding to this, Mr. Pankaj Malhotra, Vice President, Sales and Marketing, Alstone, “Elaborated on the strategic thinking behind the campaign and we recognized the need for a memorable engaging campaign which could provide the audience the range of breathtaking and versatile cladding solutions provided by Alstone and Kartik Aaryan was the ideal choice. His unique ability to connect with the audience made him the perfect fit. This TVC tells a story every homeowner can relate to the joy of a personal sanctuary. The tagline “Think Cladding, Think Alstone is designed to establish us as the first and only choice for all cladding needs, driving brand recall and preference in the market.”
