Allen Solly, part of Aditya Birla Lifestyle Brands (ABLBL), has launched a new campaign featuring Sania Mirza as the first-ever brand ambassador for Allen Solly Womenswear. The campaign highlights the brand’s new range of handbags that combine style, individuality, and modern elegance.
In the film, Sania Mirza carries Allen Solly’s new handbags, which showcase modern style and functionality. The collection represents Allen Solly Womenswear, designed for the modern woman who expresses herself with confidence and flair.
The campaign film highlights the vibrancy, elegance, and style of the collection, making each piece desirable. Featuring Sania Mirza and the statement handbags, the campaign encourages women to embrace modern, expressive, and effortless fashion. The campaign will be rolled out as a 360-degree launch across Instagram, Meta, and Spotify, supported by an impactful in-store presence, ensuring it reaches NCCS A women across touchpoints.
With Sania Mirza at the forefront, this campaign marks a defining moment in the brand’s journey, showcasing handbags as versatile style essentials for today’s contemporary women.
Sharing her excitement, global icon Sania Mirza said, “I have always believed handbags are not just accessories, they are statements of style and personality. This campaign is special because it marks my very first with Allen Solly after becoming their brand ambassador. This film beautifully captures how these bags can elevate every look while staying true to one’s style.”
Speaking on the campaign launch, Richa Pai, Chief Business Officer, Allen Solly, said, “With this campaign, we bring alive the spirit of Allen Solly Womenswear through a collection of handbags that truly celebrate elegance and self-expression. Sania carries these bags with her signature confidence and ease, making every piece come alive on screen. We are excited to bring our consumers statement bags that are stylish, practical, and a reflection of their individuality.”
Tithi Ghosh, President, Ogilvy South, added, “Allen Solly bags have been seen on the arms of young, cool, stylish women and are the preferred choice for a growing tribe of fashionistas. The first ever campaign for Allen Solly bags features an icon from sports, Sania Mirza. She has always been known for delivering the perfect shots on and off the court. Her stylish and highly engaging personality perfectly complements the striking Allen Solly handbags. We spun a charming story that weaves together Sania’s style with our range of stylish handbags, where the bags find a fan even before Sania herself. Under Joyeeta Patpatia’s direction, the film brings together style, an international vibe,and modernity in a way that will resonate with today’s audience.”
