Airtel and Apple have entered into a strategic partnership to bring exclusive offers of Apple TV+ and Apple Music to customers in India.
The announcement comes as Bharti Airtel is reportedly planning to shut down its streaming service, Wynk Music, after a decade of operations. As part of this move, all Wynk Music employees will be integrated into the broader Airtel ecosystem.
Apple TV+ offers premium drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment. Since launch, Apple TV+ has premiered more original hits. Moreover, Airtel Xstream fiber also offers a large selection of TV shows, movies and web series which come included with the WiFi plans, and the addition of Apple TV+ will further enrich this content offering. Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans.
Airtel will also bring an good music listening experience to its customers in India through exclusive offers of Apple Music, available to Wynk Premium users. Apple Music offers one of the largest global collections of both Indian and global music as well as expertly curated playlists, artist interviews, Apple Music Radio and so much more. Apple Music subscribers also have access to exciting features like Apple Music Sing and time‐synced lyrics as well as lossless audio, and immersive Spatial Audio. Wynk Premium users will roll into Apple Music and get exclusive offers.
These Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India, later this year.
Amit Tripathi, Chief Marketing Officer and EVP Customer Experience, Bharti Airtel, said, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one-stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally.”
Oliver Schusser, Vice President, Apple Music, Apple TV+, Sports, and Beats, said, “We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music. With our ever-growing catalogue of world‐class films, television shows, and music to choose from, we know there will be something for everyone.”
