Adobe has released the findings of its inaugural Creators’ Toolkit Report, a global study that has examined how content creators are using creative generative AI and mobile tools, and what they expect from future AI-driven workflows. The report has surveyed more than 16,000 creators across the U.S., U.K., France, Germany, South Korea, Japan, India, and Australia.
The findings from India have shown widespread adoption of creative generative AI, with 97 percent of creators stating that it has positively impacted the creator economy. A majority, 95 percent, have said that creative generative AI has helped accelerate the growth of their business, audience, or personal brand, while 85 percent have reported that it has enabled them to create content they would not otherwise have been able to produce.
The report has indicated that creative generative AI has moved beyond experimentation and has become a core part of creators’ workflows. Nearly all surveyed creators in India, 99 percent, have reported active use of creative generative AI tools. These tools have been used across multiple stages of content creation, including editing, upscaling, and enhancement (77 percent), generating new assets such as images and videos (75 percent), and ideation or brainstorming (58 percent).
The study has also found that creators are relying on multiple tools rather than a single platform. Around 89 percent of Indian creators have reported using more than one creative generative AI tool in the past three months to improve output quality, test different capabilities, and match tools to specific creative tasks.
At the same time, concerns around trust and transparency have remained prominent. About 78 percent of creators have expressed concern about their content being used to train AI models without permission. While creators have continued to explore new tools through personal research, social media trends, and peer recommendations, adoption has been limited by factors such as high costs, inconsistent output quality, and uncertainty around how AI models are trained.
The report has also highlighted growing interest in agentic AI, systems designed to take proactive, multi-step actions on behalf of users. While 90 percent of creators have expressed optimism or excitement about agentic AI, the findings have suggested that creators prefer these systems to function as assistants rather than replacements. Nearly all respondents, 96 percent, have indicated willingness to use AI that learns their creative style, particularly for automating repetitive tasks, brainstorming content ideas, and generating performance insights.
In addition, the report has underlined the increasing role of mobile devices in content creation. Around 81 percent of Indian creators have said they frequently create content on mobile devices, and 89 percent have expected to produce even more content on mobile in the coming year as tools continue to evolve.
