At Adobe Summit – the flagship digital experience conference – Adobe entered into a strategic collaboration with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision and at scale.
The collaboration combines Adobe’s expertise in Customer Experience Orchestration with AWS’s advanced cloud services.
Building on the availability of Adobe Experience Platform (AEP) on AWS, the collaboration will introduce new integrations with AWS’s generative AI services, Amazon Connect and Amazon Ads. These offerings will enable organizations to create more meaningful customer interactions while benefiting from AWS’s enterprise-grade security, reliability and global infrastructure.
Adobe and Amazon will create new integrations across their product portfolios and bring to market new offerings that drive standout customer experiences and ad campaigns:
- Enhanced omnichannel experiences: The companies will integrate AEP with Amazon Connect to provide end-to-end visibility into the customer journey while protecting customer privacy. This will help businesses deliver more personalized customer experiences across channels and interactions by combining AEP’s comprehensive customer profiles with Amazon Connect’s customer care insights.
- Intelligent AI-driven interactions: Leveraging Amazon Q in Connect and Adobe’s AEP AI Assistant alongside AI Agents, businesses can deploy tailored experiences based on unified customer data. Teams across an organization will be able to access consistent customer information, enabling more personalized and contextual interactions across touchpoints.
- Boost marketing performance: Adobe Real-Time Customer Data Platform (CDP) Collaboration, built on AEP, is an offering that delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data. Business can deliver personalized ad experiences, without relying on third-party signals. Through an integration with Amazon Marketing Cloud, marketers will be able to combine customer data in Real-Time CDP Collaboration with performance insights from Amazon Ads in Amazon Marketing Cloud to measure segment performance and drive better return on ad spend.
- Streamlined Creative Workflows: Through direct integration between Amazon Ads and Adobe Creative Cloud applications, businesses can efficiently create and publish high-quality ads. Creative teams can access professional templates designed for Amazon Ads within Adobe Photoshop and Adobe Express, with automatic compliance checks and seamless access to Amazon Creative Assets.
Applications powered by AEP, including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics, will also be available in AWS Marketplace – a digital catalog with thousands of software listings – making it easy to find, test, buy and deploy solutions.
“The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty. New integrations across Adobe and Amazon solutions will enable businesses to deliver impactful customer experiences that leverage deep data insights, while maintaining the highest standards of privacy and security,” said Sundeep Parsa, Vice President, Adobe Experience Cloud.
