AdLift, one of India’s leading digital marketing agencies, has landed the paid media mandate for Pets and People Co.– a brand haven for those who seek the finer things in life for their furry companions and themselves.
Marking a significant step towards enhancing the brand’s digital presence and driving measurable growth in the competitive pet care industry, AdLift will plan and execute a comprehensive paid media strategy, encompassing performance marketing, social media advertising, and programmatic campaigns.
Furthermore, as part of the mandate win, the agency will also leverage its data-driven approach and expertise in digital advertising to amplify Pets and People’s reach and strengthen its position as a trusted name among pet owners.
Positioned as a luxury/premium pet brand focusing on high-quality, sustainable, and aesthetically pleasing pet products, Pets & People Co. is known for blending style, durability, and safety to appeal to discerning pet owners who seek well-designed, eco-conscious products.
By offering thoughtfully crafted and safe products for pets, the brand intends to bridge the gap between functionality and design, making it a go-to choice for pet parents looking for products that cater to their pets’ well-being and acknowledging them as an integral part of their lives.
Commenting on the mandate win, Prashant Puri, Co-Founder and CEO, AdLift, said, “We are thrilled to partner with Pet’s and People Co., a brand that shares our passion for innovation and excellence. Our goal is to deliver high-impact campaigns that drive business growth and connect deeply with pet owners who seek the best care for their furry companions.”
To this, Ruchika Dhamija, CEO, Pets and People Co, added, “At Pets and People Co., we create premium, handmade products and offer personalized services that combine thoughtful design, durability, and ‘silent luxury.’ With AdLift, we aim to expand our reach, deepen the pet-owner connection, and deliver experiences that celebrate the joy and companionship pets bring, earning the trust of pet lovers everywhere.”
