adidas India has roped in Suhana Khan as the newest face of the brand. This collaboration signals the start of an exciting new chapter that blends iconic heritage with fresh energy as the brand continues to champion the next generation of creative voices.
The announcement with Khan also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar, that has stood the test of time and continues to resonate with the new generation. It’s a reminder that while trends come and go, Originals stay iconic, rooted in legacy, inspired by the present, and reinterpreted through the people who wear them, as per the brand.
With Suhana joining the brand, adidas India continues to redefine what it means to be iconic- rooted in legacy, inspired by the present, and driven by the voices of tomorrow, it stated.
Speaking on her association with the brand, Suhana Khan shared, “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself – values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special.”
Neelendra Singh, General Manager, adidas India, adds, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture.”
