AdGlobal360 (AGL), the MarTech company and a member of Hakuhodo International, has secured the integrated digital media mandate for Radico Khaitan, an Indian Made Foreign Liquor (IMFL) company.
As part of the partnership, AGL will oversee digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan’s portfolio of brands.
The mandate covers several of the company’s flagship labels, including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka and 8PM Whisky.
Through the collaboration, Radico Khaitan aims to strengthen its digital footprint and drive deeper consumer engagement across platforms. AGL will leverage its capabilities in media, creator-led marketing, data intelligence and digital transformation to support the company’s growth objectives.
Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, “At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale.”
Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, “Radico Khaitan has built some of India’s most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture.”
