An advertisement featuring Bollywood legend Amitabh Bachchan and his daughter Shweta is facing criticism as Bankers are calling this ad as disgusting. All India Bank Officers’ Confederation (AIBOC) has said that the ad hurts the sentiments of millions.
Soumya Datta, AIBOC general secretary has threatened to sue Kalyan Jewellers and has alleged that the theme of the ad is “disgusting” and “derogatory”, and it “creates distrust in the banking system”.
To promote the ad, Amitabh had tweeted about this and wrote “Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !!”
T 2870 – Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !! pic.twitter.com/7Jes2GDPBo
— Amitabh Bachchan (@SrBachchan) July 17, 2018
This made users on twitter to show their reactions on this and many critised Amitabh.
You have completely sold your soul to corporates of India
— Newton Bank Kumar (@idesibanda) July 18, 2018
Don’t make fun and insult the soldiers of economy.
@SrBachchan Sir, don't make fun and insult the soldiers of economy. In which bank you have visited?
We worked hard and never say " क्या फ़र्क पड़ता है? "
You should apologize for this act.
— Amit Chauhan (@AmitCha22818525) July 18, 2018
I urge to all bank and senior bankers please take note of this ad how it is blaming the whole banking system.
— HARISH KUMAR (@harishbanker) July 18, 2018
To promote Kalyan jewellers n ur daughter,@SrBachchan has downgraded bankers image.first there are SR citizen kiosks,no line for them,privilege banking for Sr citizens.
Atleast for some money dnt demean bankers.ironically u promoted some bank in past commercial ads too
— Sakshi Kapoor (@SakshikapoorDun) July 18, 2018
Sir @SrBachchan did you really understand the concept of this ad, as it portraying bad image of the bankers…bankers do their work with due diligence as they are responsible for maintaining your account…what the heck…. feeling disrespectful
— sunil (@sunilpratap120) July 18, 2018
Kalyan Jewellers has denied the charges and said that the ad is fiction. The company has sent a letter to AIBOC stating, “We understand that your esteemed association feels that the bankers have been portrayed in bad light.”
AIBOC is demanding the withdrawal of the ad and an unconditional apology from Kalyan Jewellers.
The ad shows Amitabh as an old man and Shweta as his daughter. Bachchan has been shown as a person with integrity and honesty, who visits a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process. You can watch the complete ad below: