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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Abhishek Lohmod Joins Schbang As Integrated Planning Lead

Abhishek Lohmod has joined Schbang as Integrated Planning Lead, bringing over 9 years of experience in media strategy and leadership roles across top agencies.

MM Desk by MM Desk
April 22, 2026
in Advertising, People Spotting
A A
Abhishek Lohmod Joins Schbang As Integrated Planning Lead

Abhishek Lohmod has joined Schbang as Integrated Planning Lead, where he has been responsible for driving end-to-end media strategy with a focus on measurable business outcomes.

He has shared the update about his new role on LinkedIn.

Prior to this, Lohmod has been serving as Business Director at EssenceMediacom from July 2025 to April 2026, where he has led business strategy and client partnerships. Before that, he was associated with Wavemaker India as Associate Business Director from January 2024 to July 2025. His earlier stint at Wavemaker has spanned over four years and four months, where he has held multiple roles including Group Head from March 2022 to April 2024 and Manager from January 2020 to May 2022, working across media buying, campaign management, and business planning.

Earlier in his career, he worked with Omnicom Media Group as Senior Media Manager from June 2018 to December 2019. He has also briefly served as Senior Media Planner at Starcom from March 2018 to June 2018. Prior to that, he has spent over two years at Omnicom Media Group, first as Media Planner from June 2016 to September 2017 and later as Senior Media Planner from October 2017 to March 2018, building experience across media planning and campaign execution.

 

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