WhatsApp has become a part of our life. From the early morning greetings to online fights with friends, it is something that a big portion of our society spends hours on. Seeing the craze of this app among Indians, the company has big plans for the future and to execute them, it has appointed Abhijit Bose as head of WhatsApp India.
Sharing of fake messages is among the major problems that WhatsApp is experiencing in India and Abhijit is expected to find a solution to this. Bose who was the co-founder and CEO of a payments solutions firm Ezetap, will be based in Gurugram, and join the messaging app early next year.
The move comes after multiple warnings from the Indian government on the contribution of WhatsApp in spreading fake news. Just a few days ago, IT minister Ravi Shankar Prasad and Chris Daniels, vice-president of WhatsApp had a meeting on companies operations in India after starting a local unit in the country.
This is a crucial move as rumors circulated on social media apps have led to several problems such as online scams and even death of people.
“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India’s fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” Matt Idema, COO of WhatsApp, said in a statement on Wednesday.
Who is Abhijit Bose?
Abhijit Bose is a graduate from Harvard University and Cornell University, holding degrees in MBA and Bachelor of Science in Mechanical Engineering, respectively. With an experience of over 20 years working at firms such as ngpay, Intuit, Oracle and Siebel he decided to try entrepreneurship with Ezetap, an electronics payment company that is backed by Venture Capitalists.
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The company will focus on helping businesses, both large and small, connect with their customers, the statement added.
In August, WhatsApp had appointed a grievance officer for India, Komal Lahiri, who is based in the US.
