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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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Abhay Duggal Joins JioStar As Director- Entertainment Ad Sales (Hindi GEC)

Abhay Duggal has joined JioStar as Director – Entertainment Ad Sales (Hindi GEC), bringing over 15 years of experience across Zee Entertainment, Enterr10 Television and Republic World.

MM Desk by MM Desk
April 24, 2026
in Media, People Spotting
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Abhay Duggal Joins JioStar As Director- Entertainment Ad Sales (Hindi GEC)

Abhay Duggal has joined JioStar as Director – Entertainment Ad Sales (Hindi GEC). In this role, he has been responsible for driving ad sales strategy for Hindi general entertainment channels, focusing on revenue growth, client partnerships, inventory management and commercial planning across the network’s entertainment portfolio.

He has shared the update about his new role through a post on LinkedIn.

Prior to this, Duggal has had a brief stint at Republic World as Deputy General Manager – Ad Sales (North Regional Head) from March 2026 to April 2026. Before that, he worked at Enterr10 Television as Group Head (North) – Sales from February 2023 to February 2026.

Earlier, he has spent over six years at Zee Entertainment Enterprises from November 2016 to January 2023 as Associate Director – Sales.

Before that, Duggal worked at Reliance Broadcast Network as Senior Sales Manager from June 2014 to October 2016. He has also been associated with JAINHITS as Assistant Manager – Sales & Brand Activation from August 2012 to June 2014. He began his career with Havells India as Assistant Sales Manager from December 2010 to August 2012, managing B2B and channel sales across industrial and institutional segments.

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