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Abbys 2024: Wavemaker Becomes Media Specialist Agency Of The Year; EssenceMediacom Wins Only Grand Prix On Day 1

The first day of The Abby Awards powered by One Show saw Wavemaker walking home with the coveted title of Media Specialist Agency of The Year 2024 for it secured a total of 16 metals, of which 4 were gold, 9 silver and 3 bronze. In addition, EssenceMediacom was the only company to have won a Grand Prix on Day 1.

| Published on May 29, 2024

Abbys 2024: Wavemaker Becomes Media Specialist Agency Of The Year; EssenceMediacom Wins Only Grand Prix On Day 1

With The Abby Awards 2024 powered by One Show commencing today at the three-day ad festival- Goafest at The Westin Mumbai, Powai Lake, the winners of two of the 23 categories have been announced today.

The two categories for which the winners were announced on Day 1 include the Publisher Abby and the Media Abby.

Walking home with the coveted title of Media Specialist Agency of The Year 2024 on Day 1 was Wavemaker. It secured a total of 16 metals. Of these, 4 of the metals were gold, 9 silver and 3 bronze.

Wavemaker - Media Specialist Agency of The Year - Abby 2024

Additionally, EssenceMediacom was the only agency to have won a Grand Prix on Day 1.

EssenceMediacom won a Grand Prix

Here is a breakup of all the metal winners of the Media Abby category of The Abby Awards 2024 powered by One Show:
OrganizationGrand PrixGoldSilverBronzeTotal MetalsTotal Points
Wavemaker India4931698
Initiative Media242848
Essence Mediacom1212642
Mindshare123632
Publicis Media24632
Tribes Communication22424
Rapport21320
Madison Media13418
Social Panga2212
Omnicom Media Group11210
Hiveminds Innovative- Market Solutions228
Bennett Coleman & Company 116
Communique Marketing Solutions116
Havas Media Network India116
Sociowash Media116
White Rivers Media114
Xperia Group114
Total115242565376
Read the table below to find out which agency won the Grand Prix, Gold, Silver or Bronze metal in the Media Abby and for which campaign:
CategorySub CategoryTitleBrandWinnerMetal
A. Use Of Media01. Innovative Use of Audio VisualAirtel 5G Plus Ultimate Fans: Look Maa! I am on TVAirtel 5G PlusEssenceMediacomGold
A. Use Of Media01. Innovative Use of Audio Visual#Unstoppable21The Times of IndiaBennett Coleman & Co Silver
A. Use Of Media01. Innovative Use of Audio VisualBole Mere Lips I love Uncle Chipps ft Yash Raj MukhateUncle ChipsPublicis MediaBronze
A. Use Of Media02. Innovative Use of PrintMissing Elephants: Provocative Creativity shaking HumanityAmazon Prime VideoInitiative MediaGold
A. Use Of Media02. Innovative Use of PrintMAAROOO! Newspaper se nahi, Laal HIT se!HIT CIKMadison MediaSilver
A. Use Of Media02. Innovative Use of PrintThe Archies – Peeling Nostalgia!NetflixWavemaker IndiaBronze
A. Use Of Media02. Innovative Use of PrintExpect the Expected with TATA AIG Health InsuranceTATA AIG Health InsurancePublicis MediaBronze
A. Use Of Media03. Innovative Use of ActivationA Divine ‘AR’ InterventionLifebuoyMindshareGold
A. Use Of Media03. Innovative Use of ActivationSound Sleep Symphony: Crafting Tranquil Sleep Experiences – Centuary MattressCentuary MattressInitiative MediaSilver
A. Use Of Media03. Innovative Use of ActivationGREEN CORRIDOR by MANIPAL HOSPITALSManipal HospitalsSocial PangaSilver
A. Use Of Media03. Innovative Use of ActivationŠkoda Single WicketŠkoda AutoOmnicom Media GroupBronze
A. Use Of Media03. Innovative Use of ActivationHar Maa DurgaITC Sunfeast Moms MagicXperia GroupBronze
A. Use Of Media04. Innovative Use of Out of HomeMegh SantoorWah TajRapportGold
A. Use Of Media04. Innovative Use of Out of HomeHyundai Creta 4D Billboard ActivationHyundai CretaCommunique Marketing SolutionsSilver
A. Use Of Media04. Innovative Use of Out of HomeHow Sprite asked Cricket Fans to #ThandRakhSpriteEssenceMediacomSilver
A. Use Of Media04. Innovative Use of Out of HomeIts all in the Boot!Tata Altroz iCNGMadison MediaBronze
A. Use Of Media04. Innovative Use of Out of HomeThe Insta Smart BillboardSwiggy InstamartTribes Communication  Bronze
A. Use Of Media06. Innovative Use of RadioMelodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary!SBI CardWavemaker IndiaSilver
A. Use Of Media06. Innovative Use of RadioRadio Bana Azaadi ka MaidanAmazon Prime VideoInitiative MediaBronze
A. Use Of Media06. Innovative Use of RadioCelerio Mileage ChallengeMaruti SuzukiMindshareBronze
A. Use Of Media07. Innovative Use of Branded Content – IntegrationAirtel 5G Plus Ultimate Fans: Look Maa! I am on TVAirtel 5G PlusEssenceMediacomGrand prix
A. Use Of Media07. Innovative Use of Branded Content – IntegrationReshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future GeneraliFuture GeneraliInitiative MediaSilver
A. Use Of Media07. Innovative Use of Branded Content – IntegrationWords of PrideStar CorporateMindshareSilver
A. Use Of Media07. Innovative Use of Branded Content – IntegrationStay at the latest addition to MMT Homestays – Bigg Boss HouseMake My TripEssenceMediacomBronze
A. Use Of Media08. Innovative Use of Branded Content – Creation5Star #NothingUniversityCadbury 5StarWavemaker IndiaGold
A. Use Of Media08. Innovative Use of Branded Content – CreationŠkoda Responsible ExplorationŠkoda AutoOmnicom Media GroupSilver
A. Use Of Media08. Innovative Use of Branded Content – CreationWhen GenZs took a breaking love break!KitkatPublicis MediaBronze
A. Use Of Media09. Innovative Use of Digital Search SEOAsian Paints’ Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement ToolsAsian PaintsPublicis MediaGold
A. Use Of Media09. Innovative Use of Digital Search SEOThe Race to Win SEOBMW Motorrad IndiaSociowash Media . .Silver
A. Use Of Media09. Innovative Use of Digital Search SEODriving Success: Savaari’s Innovative SEO OdysseySavaariHiveminds Innovative Market Solutions  Bronze
A. Use Of Media10. Innovative Use of Paid SearchAdidas D2CAdidasEssenceMediacomGold
A. Use Of Media10. Innovative Use of Paid SearchIntra Search Campaign with 91trucksTata MotorsHavas Media Network IndiaSilver
A. Use Of Media10. Innovative Use of Paid SearchMax Life InsuranceMax life InsuranceHiveminds Innovative Market Solutions  Bronze
A. Use Of Media11. Innovative Use of Social MediaCadbury 5Star – #erasevdayCadbury 5 StarWavemaker IndiaGold
A. Use Of Media11. Innovative Use of Social MediaYou Make My BreakKitKat IndiaSocial PangaSilver
A. Use Of Media11. Innovative Use of Social MediaCadbury Dairy Milk #SitTogetherCadbury Dairy MilkWavemaker IndiaSilver
A. Use Of Media11. Innovative Use of Social MediaEmpowering India by championing health with Saffola lifeSaffola LifeMadison MediaBronze
A. Use Of Media11. Innovative Use of Social MediaCall me Arpita and Not ArpitTata StarbucksWavemaker IndiaBronze
A. Use Of Media12. Innovative Use of Digital DisplayThe Insta Smart BillboardSwiggy InstamartTribes Communication  Gold
A. Use Of Media12. Innovative Use of Digital Display#ThisAdIsMyStoreCadbury CelebrationsWavemaker IndiaGold
A. Use Of Media13. Innovative Use of MobileCadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.Cadbury CelebrationsWavemaker IndiaGold
A. Use Of Media13. Innovative Use of MobileIndian Police Force and AI gets action fans into the CopverseAmazon Prime VideoInitiative MediaSilver
A. Use Of Media14. Innovative Use of CommerceCIRCUIT BOLEGA TOH SUNEGA INDIAHUL SHIKHARMindshareSilver
A. Use Of Media14. Innovative Use of CommerceCadbury Chocobakes – Are you related to Santa? Christmas CampaignCadbury CocobakesWavemaker IndiaSilver
A. Use Of Media14. Innovative Use of CommerceFrom Clicks to Bricks: LEGO’s ecommerce journey through passion pointsThe LEGO GroupInitiative MediaBronze
A. Use Of Media14. Innovative Use of CommerceLove EmergenciesSwiggy InstamartTribes Communication  Bronze
A. Use Of Media15. Innovative Use of GamingWhen Saffola Munchiez Crunched on the IPLSaffola MunchiezMadison MediaBronze
A. Use Of Media15. Innovative Use of GamingWhen Hero Challenged Gamers to the ExtremeHero Xtreme 125RPublicis MediaBronze
A. Use Of Media16. Moment MarketingMegh SantoorWah TajRapportGold
A. Use Of Media16. Moment MarketingCadbury Silk – Story of UsCadbury SilkWavemaker IndiaSilver
A. Use Of Media16. Moment MarketingOreo Bola Mat Bol – Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It!OreoWavemaker IndiaSilver
A. Use Of Media16. Moment MarketingCup of CareRed Label Natural CareMindshareBronze
A. Use Of Media16. Moment MarketingCadbury 5Star – #erasevdayCadbury 5 StarWavemaker IndiaBronze
A. Use Of Media17. Innovative Use of Integrated MediaBreaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future GeneraliFuture GeneraliInitiative MediaSilver
A. Use Of Media17. Innovative Use of Integrated MediaBubbles of LaughterSpriteEssenceMediacomBronze
B. Specialist Categories18. Cause MarketingYippee! Create Magic – Plastic to ParksSunfeast Yippee!Initiative MediaGold
B. Specialist Categories18. Cause MarketingCall me Arpita and Not ArpitTata StarbucksWavemaker IndiaSilver
B. Specialist Categories18. Cause MarketingCadbury Dairy Milk #CheerForAllSportsCadbury Dairy MilkWavemaker IndiaSilver
B. Specialist Categories18. Cause MarketingA Divine ‘AR’ InterventionLifebuoyMindshareBronze
B. Specialist Categories18. Cause MarketingDaughters of PiplantriAstral FoundationWhite Rivers MediaBronze
B. Specialist Categories19. Innovative Use of Data & AnalyticsGatorade Turf Finder: Real-time Urban Playgrounds Powered by Google MapsGatoradePublicis MediaGold
B. Specialist Categories20. Innovative Use of Emerging TechnologyThe Insta Smart BillboardSwiggy InstamartTribes Communication  Gold
B. Specialist Categories20. Innovative Use of Emerging TechnologyOreo SIWO: Helping India answer serious questions with one playful response at a time.OreoWavemaker IndiaSilver
B. Specialist Categories20. Innovative Use of Emerging TechnologyCadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.Cadbury CelebrationsWavemaker IndiaSilver
B. Specialist Categories20. Innovative Use of Emerging TechnologyMegh SantoorWah TajRapportBronze

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