In a persistent endeavor to elevate prominence in the South Asian and the global advertising industry, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024.
Positioning as the ‘unequivocal benchmark of excellence’ in the advertising industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the future of the industry collectively.
As per The Advertising Club, the ABBY Awards stand out as the sole creative award show in India administered by the industry and endorsed by one of the best in the world, The One Show.
“The laurels achieved at the ABBY Awards powered by One Show 2024 hold significant weight, with winning works also triumphing at prestigious global platforms such as Cannes Lions, The One Show, and D&AD. The esteemed jury panel comprises the crème de la crème of the global creative fraternity, ensuring a rigorous and impartial selection process, further endorsed by The One Show,” it stated.
As the tradition continues, this year too, The ABBY One Show Awards are scheduled to take place at The Goafest from May 29-31 at Grand Hyatt, Bambolim in Goa, and represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan.
Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honoring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”
To this, Alok Lall, Executive Director, McCann Worldgroup India, added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”
