How Aquatein Is Making Protein Water Aspirational With Influencers, Fitness-First Branding & Niche Targeting
Amidst a wave of rising health consciousness and a cluttered functional beverage market, Aquatein is working ...
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ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections
The Advertising Standards Council of India (ASCI) has issued an important advisory for LinkedIn influencers and ...
82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report
iCubesWire, a leading ad-tech platform has surveyed 2,987 Indian consumers and released a report, ‘Influencer Marketing ...
Creator Economy Is Emerging As An Unstoppable Powerhouse For Brand Building With More Brands Tapping Into Influencers: Praanesh Bhuvaneswar
Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, discussed the platform's focus on regional content, allowing marketers ...
Learning Gen Z’s Shopping Habits & Their Obsession With Niche Influencers
Written by Rahat Khan, Co-Founder of Fame Keeda, this authored post delves into the evolving festive ...
What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands
In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing ...
Brands To Spend Over Rs 500 Cr On Influencer Marketing This Diwali, With Regional Influencers At Forefront: Qoruz
According to the Qoruz Diwali Festive Report 2024, 53% of consumers have shown a preference for ...
Top Most Influential Indian Tech Influencers Dominating 2024 Through Their Educational Videos
People today rely heavily on Indian tech influencers for educational content on technology, AI, and the ...
How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
65% Of Consumers Urge Brands To Collaborate With Vernacular Influencers: iCubesWire
As many as 65% of consumers prefer brands to increase collaborations with regional language influencers, according ...
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