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Why Big Brands Do Podcasts With Influencers?

Collaborating with influencers for podcasts isn't a trend; it's a strategic move in modern marketing dynamics.

| Published on February 1, 2024

Why Big Brands Do Podcasts With Influencers

Podcasts have become a widespread obsession, and it’s easy to see why. With easy accessibility and an endless array of topics, podcasts cater to every consumer’s preferences and beyond. However, the magnetic allure of this audio format, bordering on a near-cult following, isn’t solely attributed to genres or formats; it’s the creators themselves.

Ranging from the spirited and clever to the composed and knowledgeable, podcasters inject a human touch into content consumption that resonates deeply with audiences.

Ever wondered why big brands are hopping on the podcast bandwagon alongside influencers? The realm of podcasts is buzzing, and the partnership between mammoth brands and influential podcasters seems to be the secret sauce.

In this article, we’ll unravel the intriguing dynamics behind this collaboration.

1. Authenticity Sells

Influencers bring authenticity to the table. Their followers trust them, and when an influencer talks about a brand on a podcast, it feels like a friend recommending a product. This genuine connection helps big brands cut through the noise and establish a more personal relationship with their audience.

2. Targeting the Right Ears

Influencers have mastered the art of knowing their audience. When a brand collaborates with an influencer, they tap into a ready-made community of potential customers. It’s like hitting the bullseye with precision, ensuring that the message resonates with the right ears.

3. Storytelling Prowess

Podcasts thrive on storytelling, and influencers are adept storytellers. Their ability to weave narratives and create engaging content aligns seamlessly with the podcast format. Big brands leverage this skill to transform their message into captivating stories that stick with the audience long after the episode ends.

4. Riding the Trends

Influencers are trendsetters. They introduce their audience to the latest and coolest things. When a big brand aligns itself with an influencer in the podcast realm, it’s a strategic move to stay relevant and be part of the ongoing cultural conversations.

5. Breaking Through Ad Fatigue

In the era of ad-blockers and fast-forwarding commercials, influencers provide a breath of fresh air. Their endorsement within the podcast feels less like an ad and more like an organic part of the conversation, making it less susceptible to the ad fatigue that traditional marketing often faces.

Top Indian Podcasters & their Podcasts You Should Follow in 2024

1. Maed in India with Mae Thomas – Listen the podcast here.
2. Watcha with Aniruddha Guha – Listen the podcast here.
3. The Ranveer Show by Ranveer Allahbadia – Listen the podcast here.
4. The Musafir Stories by Saif Omar and Faiza Khan – Listen the podcast here.
5. What the Hell Navya with Navya Nanda – Listen the podcast here.
6. The Mythpat Podcast with Mithilesh Patankar – Listen the podcast here.
7. Woice with Ankur Warikoo – Listen the podcast here.

It’s A Wrap

In the symphony of podcasting, big brands find harmony when they collaborate with influencers. It’s a powerful alliance that not only amplifies the brand’s voice but also creates a unique and authentic connection with the audience. So, the next time you hear your favorite influencer chatting about a brand on a podcast, remember, it’s not just a chat – it’s a strategic move in the grand playbook of digital marketing.

Also Read: How Marketing Strategies Made ‘The Archies’, A Successful Movie

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