Mohit Jagtiani, the former Head of Sponsorships and Branded Content for YouTube India at Google, in partnership with Simran Hoon, the former Chief Executive Officer (CEO) of The Q, has launched a new branded content company called ‘Next Narrative’.
As per the company, with the increasing media clutter in the digital space, consumers have more media choices than ever before. In such a competitive environment, it is vital for brands, creators and platforms, to keep their narrative fresh. Next Narrative is the new age Media Company that is committed to doing so by helping creators scale their reach and grow revenue while driving business outcomes for brands.
Helmed by Jagtiani, with Hoon, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.
Next Narrative touches on the ABCs of digital storytelling: Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully. Brands: It serves brands seeking meaningful connections through storytelling. Creators: It aims to support authentic creators with a passion for crafting emotional narratives.
