With The Abby Awards 2024 powered by One Show commencing today at the three-day ad festival- Goafest at The Westin Mumbai, Powai Lake, the winners of two of the 23 categories have been announced today.
The two categories for which the winners were announced on Day 1 include the Publisher Abby and the Media Abby.
Walking home with the coveted title of Media Specialist Agency of The Year 2024 on Day 1 was Wavemaker. It secured a total of 16 metals. Of these, 4 of the metals were gold, 9 silver and 3 bronze.
Additionally, EssenceMediacom was the only agency to have won a Grand Prix on Day 1.
Here is a breakup of all the metal winners of the Media Abby category of The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Total Metals | Total Points |
|---|---|---|---|---|---|---|
| Wavemaker India | – | 4 | 9 | 3 | 16 | 98 |
| Initiative Media | – | 2 | 4 | 2 | 8 | 48 |
| Essence Mediacom | 1 | 2 | 1 | 2 | 6 | 42 |
| Mindshare | – | 1 | 2 | 3 | 6 | 32 |
| Publicis Media | – | 2 | – | 4 | 6 | 32 |
| Tribes Communication | – | 2 | – | 2 | 4 | 24 |
| Rapport | – | 2 | – | 1 | 3 | 20 |
| Madison Media | – | – | 1 | 3 | 4 | 18 |
| Social Panga | – | – | 2 | – | 2 | 12 |
| Omnicom Media Group | – | – | 1 | 1 | 2 | 10 |
| Hiveminds Innovative- Market Solutions | – | – | – | 2 | 2 | 8 |
| Bennett Coleman & Company | – | – | 1 | – | 1 | 6 |
| Communique Marketing Solutions | – | – | 1 | – | 1 | 6 |
| Havas Media Network India | – | – | 1 | – | 1 | 6 |
| Sociowash Media | – | – | 1 | – | 1 | 6 |
| White Rivers Media | – | – | – | 1 | 1 | 4 |
| Xperia Group | – | – | – | 1 | 1 | 4 |
| Total | 1 | 15 | 24 | 25 | 65 | 376 |
Read the table below to find out which agency won the Grand Prix, Gold, Silver or Bronze metal in the Media Abby and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| A. Use Of Media | 01. Innovative Use of Audio Visual | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Airtel 5G Plus | EssenceMediacom | Gold |
| A. Use Of Media | 01. Innovative Use of Audio Visual | #Unstoppable21 | The Times of India | Bennett Coleman & Co | Silver |
| A. Use Of Media | 01. Innovative Use of Audio Visual | Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate | Uncle Chips | Publicis Media | Bronze |
| A. Use Of Media | 02. Innovative Use of Print | Missing Elephants: Provocative Creativity shaking Humanity | Amazon Prime Video | Initiative Media | Gold |
| A. Use Of Media | 02. Innovative Use of Print | MAAROOO! Newspaper se nahi, Laal HIT se! | HIT CIK | Madison Media | Silver |
| A. Use Of Media | 02. Innovative Use of Print | The Archies – Peeling Nostalgia! | Netflix | Wavemaker India | Bronze |
| A. Use Of Media | 02. Innovative Use of Print | Expect the Expected with TATA AIG Health Insurance | TATA AIG Health Insurance | Publicis Media | Bronze |
| A. Use Of Media | 03. Innovative Use of Activation | A Divine ‘AR’ Intervention | Lifebuoy | Mindshare | Gold |
| A. Use Of Media | 03. Innovative Use of Activation | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences – Centuary Mattress | Centuary Mattress | Initiative Media | Silver |
| A. Use Of Media | 03. Innovative Use of Activation | GREEN CORRIDOR by MANIPAL HOSPITALS | Manipal Hospitals | Social Panga | Silver |
| A. Use Of Media | 03. Innovative Use of Activation | Škoda Single Wicket | Škoda Auto | Omnicom Media Group | Bronze |
| A. Use Of Media | 03. Innovative Use of Activation | Har Maa Durga | ITC Sunfeast Moms Magic | Xperia Group | Bronze |
| A. Use Of Media | 04. Innovative Use of Out of Home | Megh Santoor | Wah Taj | Rapport | Gold |
| A. Use Of Media | 04. Innovative Use of Out of Home | Hyundai Creta 4D Billboard Activation | Hyundai Creta | Communique Marketing Solutions | Silver |
| A. Use Of Media | 04. Innovative Use of Out of Home | How Sprite asked Cricket Fans to #ThandRakh | Sprite | EssenceMediacom | Silver |
| A. Use Of Media | 04. Innovative Use of Out of Home | Its all in the Boot! | Tata Altroz iCNG | Madison Media | Bronze |
| A. Use Of Media | 04. Innovative Use of Out of Home | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication | Bronze |
| A. Use Of Media | 06. Innovative Use of Radio | Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! | SBI Card | Wavemaker India | Silver |
| A. Use Of Media | 06. Innovative Use of Radio | Radio Bana Azaadi ka Maidan | Amazon Prime Video | Initiative Media | Bronze |
| A. Use Of Media | 06. Innovative Use of Radio | Celerio Mileage Challenge | Maruti Suzuki | Mindshare | Bronze |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Airtel 5G Plus | EssenceMediacom | Grand prix |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali | Future Generali | Initiative Media | Silver |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | Words of Pride | Star Corporate | Mindshare | Silver |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | Stay at the latest addition to MMT Homestays – Bigg Boss House | Make My Trip | EssenceMediacom | Bronze |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | 5Star #NothingUniversity | Cadbury 5Star | Wavemaker India | Gold |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | Škoda Responsible Exploration | Škoda Auto | Omnicom Media Group | Silver |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | When GenZs took a breaking love break! | Kitkat | Publicis Media | Bronze |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | Asian Paints’ Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools | Asian Paints | Publicis Media | Gold |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | The Race to Win SEO | BMW Motorrad India | Sociowash Media . . | Silver |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | Driving Success: Savaari’s Innovative SEO Odyssey | Savaari | Hiveminds Innovative Market Solutions | Bronze |
| A. Use Of Media | 10. Innovative Use of Paid Search | Adidas D2C | Adidas | EssenceMediacom | Gold |
| A. Use Of Media | 10. Innovative Use of Paid Search | Intra Search Campaign with 91trucks | Tata Motors | Havas Media Network India | Silver |
| A. Use Of Media | 10. Innovative Use of Paid Search | Max Life Insurance | Max life Insurance | Hiveminds Innovative Market Solutions | Bronze |
| A. Use Of Media | 11. Innovative Use of Social Media | Cadbury 5Star – #erasevday | Cadbury 5 Star | Wavemaker India | Gold |
| A. Use Of Media | 11. Innovative Use of Social Media | You Make My Break | KitKat India | Social Panga | Silver |
| A. Use Of Media | 11. Innovative Use of Social Media | Cadbury Dairy Milk #SitTogether | Cadbury Dairy Milk | Wavemaker India | Silver |
| A. Use Of Media | 11. Innovative Use of Social Media | Empowering India by championing health with Saffola life | Saffola Life | Madison Media | Bronze |
| A. Use Of Media | 11. Innovative Use of Social Media | Call me Arpita and Not Arpit | Tata Starbucks | Wavemaker India | Bronze |
| A. Use Of Media | 12. Innovative Use of Digital Display | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication | Gold |
| A. Use Of Media | 12. Innovative Use of Digital Display | #ThisAdIsMyStore | Cadbury Celebrations | Wavemaker India | Gold |
| A. Use Of Media | 13. Innovative Use of Mobile | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. | Cadbury Celebrations | Wavemaker India | Gold |
| A. Use Of Media | 13. Innovative Use of Mobile | Indian Police Force and AI gets action fans into the Copverse | Amazon Prime Video | Initiative Media | Silver |
| A. Use Of Media | 14. Innovative Use of Commerce | CIRCUIT BOLEGA TOH SUNEGA INDIA | HUL SHIKHAR | Mindshare | Silver |
| A. Use Of Media | 14. Innovative Use of Commerce | Cadbury Chocobakes – Are you related to Santa? Christmas Campaign | Cadbury Cocobakes | Wavemaker India | Silver |
| A. Use Of Media | 14. Innovative Use of Commerce | From Clicks to Bricks: LEGO’s ecommerce journey through passion points | The LEGO Group | Initiative Media | Bronze |
| A. Use Of Media | 14. Innovative Use of Commerce | Love Emergencies | Swiggy Instamart | Tribes Communication | Bronze |
| A. Use Of Media | 15. Innovative Use of Gaming | When Saffola Munchiez Crunched on the IPL | Saffola Munchiez | Madison Media | Bronze |
| A. Use Of Media | 15. Innovative Use of Gaming | When Hero Challenged Gamers to the Extreme | Hero Xtreme 125R | Publicis Media | Bronze |
| A. Use Of Media | 16. Moment Marketing | Megh Santoor | Wah Taj | Rapport | Gold |
| A. Use Of Media | 16. Moment Marketing | Cadbury Silk – Story of Us | Cadbury Silk | Wavemaker India | Silver |
| A. Use Of Media | 16. Moment Marketing | Oreo Bola Mat Bol – Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It! | Oreo | Wavemaker India | Silver |
| A. Use Of Media | 16. Moment Marketing | Cup of Care | Red Label Natural Care | Mindshare | Bronze |
| A. Use Of Media | 16. Moment Marketing | Cadbury 5Star – #erasevday | Cadbury 5 Star | Wavemaker India | Bronze |
| A. Use Of Media | 17. Innovative Use of Integrated Media | Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali | Future Generali | Initiative Media | Silver |
| A. Use Of Media | 17. Innovative Use of Integrated Media | Bubbles of Laughter | Sprite | EssenceMediacom | Bronze |
| B. Specialist Categories | 18. Cause Marketing | Yippee! Create Magic – Plastic to Parks | Sunfeast Yippee! | Initiative Media | Gold |
| B. Specialist Categories | 18. Cause Marketing | Call me Arpita and Not Arpit | Tata Starbucks | Wavemaker India | Silver |
| B. Specialist Categories | 18. Cause Marketing | Cadbury Dairy Milk #CheerForAllSports | Cadbury Dairy Milk | Wavemaker India | Silver |
| B. Specialist Categories | 18. Cause Marketing | A Divine ‘AR’ Intervention | Lifebuoy | Mindshare | Bronze |
| B. Specialist Categories | 18. Cause Marketing | Daughters of Piplantri | Astral Foundation | White Rivers Media | Bronze |
| B. Specialist Categories | 19. Innovative Use of Data & Analytics | Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps | Gatorade | Publicis Media | Gold |
| B. Specialist Categories | 20. Innovative Use of Emerging Technology | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication | Gold |
| B. Specialist Categories | 20. Innovative Use of Emerging Technology | Oreo SIWO: Helping India answer serious questions with one playful response at a time. | Oreo | Wavemaker India | Silver |
| B. Specialist Categories | 20. Innovative Use of Emerging Technology | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. | Cadbury Celebrations | Wavemaker India | Silver |
| B. Specialist Categories | 20. Innovative Use of Emerging Technology | Megh Santoor | Wah Taj | Rapport | Bronze |
