Digitas India, a part of Publicis Groupe India, joined hands with MoEngage, the insights-led customer engagement platform.
As per the agency, this collaboration will empower brands to maximise the return on investment (ROI) from their customer engagement initiatives. Digitas India will now be a part of the MoEngage Catalyst Partner program. The partnership combines MoEngage’s AI-powered customer engagement capabilities with Digitas’s martech expertise.
Commenting on the development, Sonia Khurana, COO, Digitas India said, “While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments.”
Sanjay Kupae, Head Alliances and Partnerships, MoEngage stated, “MoEn1gage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships.”
