To power the creative initiatives of News18 Studio, the branded content arm of Network18, Network18 Media and Investments has appointed former Chairman and Chief Creative Officer of Havas Group, Bobby Pawar, as Creative Consultant.
In this role, he will work closely with the network’s branded content team to lead creative initiatives and infuse innovative solutions into brand strategies.
As Network18’s branded content division, News18 Studio partners with purpose driven brands to lead powerful conversations that contribute to nation-building. Additionally, these partnerships also play a key role in driving brand narratives, fostering a sense of community, and aligning with cultural movements, all while engaging stakeholders who shape the future.
Through engaging storytelling, brands can communicate their vision, spark innovation, drive positive conversations, and make products and services more accessible and relatable to consumers.
Some of the recent impact initiatives of News18 Studio include ‘Mission Swachhta aur Paani’ with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial Foundation and Tata Trusts, ‘Period or Pride’ with Whisper and ‘Sustainable is Attainable’ with Tata Power, among various others.
Prior to joining Network18 Media and Investments as Creative Consultant, Pawar, who has received over 400 Indian and international awards throughout his illustrious career, was the Chairman and Chief Creative Officer of Havas Group for a period of close to five years, starting January 2019.
Before that he was associated with Publicis Worldwide from June 2013 to November 2018. He joined them as Director and Chief Creative Officer- South Asia in June 2013 and was elevated to the role of Managing Director and Chief Creative Officer at the agency in June 2015.
From January 2012 to April 2013, he served the role of Chief Creative Officer and Managing Partner- India at JWT, Chief Creative Officer at DDB Mudra Group from April 2007 to January 2012 and Group Creative Director at Energy BBDO from 2004 to 2007.
In the past, he was also associated with Ogilvy for eight years, starting 1995.
Commenting on his new role, Pawar, Creative Consultant, News18 Studio, said, “It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”
To this, S Shivakumar, President, News18 Studio, said, “At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”
