Waaree Energies, one of India’s largest manufacturer of solar PV modules, has entrusted Dentsu India’s media agency- Carat with its television media mandate with an aim to amplify its brand presence in the country.
Apart from television, the agency will also support Waaree Energies in strategizing and planning other traditional media and buying for print, radio, and digital.
Additionally, Posterscope, which is Dentsu India’s OOH specialist agency, will oversee the brand’s OOH (Out-of-home) activities.
Being awarded the media mandate for television exclusively, Carat aims to enhance Waaree Energies’ visibility across diverse media channels through its data-driven capabilities and innovative campaigns that resonate with the target audience, and to also solidify the brand’s position as a renewable energy brand in the market.
That being said, this collaboration between Waaree Energies and Carat also exemplifies Dentsu’s dedication to advancing sustainability and underscore the network’s commitment to fostering environmentally conscious solutions and driving positive change towards a more sustainable future.
Commenting on the development, Nilesh Malani, Chief Marketing Officer, Waaree Energies, said, “Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”
To this Anita Kotwani, CEO, Media, South Asia, dentsu, added, “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”
Furthermore, Sanchayeeta Verma, CEO, Carat India, also expressed enthusiasm, stating, “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited’s vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”
