Experience Commerce (EC), the leading digital agency of Cheil Network, has won the integrated digital mandate for SAVSOL, the flagship engine oil brand of Savita Oil Technologies.
As part of the mandate, the agency’s Mumbai Office will be responsible for fortifying SAVSOL’s brand awareness and driving business growth through an integrated suite of digital, creative, and performance marketing services aimed at enhancing brand credibility and reach.
Savita Oil Technologies, one of the leading carbon-positive petroleum specialties company, specializes in Transformer Oils, White Mineral Oils, Lubricating and Automotive Oils, and Specialty Polymer products like petroleum jelly, waxes, and emulsions.
Renowned for its automotive and industrial lubricants, Savita Oil Technologies’ domestic brand ‘Savsol’ has over time established itself as one of the household names in the lubricant market and has recently introduced Savsol Ester 5 range, featuring an advanced Ester Fluid Technology.
As the appointed digital creative agency for SAVSOL, Experience Commerce will be responsible for strategizing and curating tailored digital content aimed at engaging the brand’s target audience and amplifying consumer interaction across digital platforms.
Leveraging its multifaceted expertise, the agency will also curate content designed to provide valuable insights, resources, and support related to engine oil technology advancements, maintenance guidelines, user guides, and more, thereby nurturing lasting relationships with consumers.
Moreover, it will harness the power of influencer marketing to augment reach and credibility, while also collaborating with mechanics, biker communities, and independent shops to bolster brand advocacy.
The integrated digital mandate encompasses the expansion of SAVSOL’s e-commerce presence and includes establishing a robust online presence, driving conversion, elevating customer engagement as well as directly selling SAVSOL products through prominent e-commerce platforms such as Amazon, with plans for further expansion onto other platforms in the future.
Commenting on the development, Sibasish Guha, Head of Digital Marketing, SAVSOL, stated, “We’re thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we’re committed to fortifying our online footprint across social media and e-commerce platforms. EC’s alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth.”
To this, Meera Ghare, Vice President and Business Head, Experience Commerce, added, “We are pleased to welcome SAVSOL to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client’s target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol’s trust in entrusting Experience Commerce with their digital responsibilities. With our team’s expertise, we are confident in surpassing client expectations.”
