Astarc Group’s Classic Stripes Rebranded As Naxnova

Classic Stripes, the flagship design and technology company of the Astarc Group which provides new generation solutions to global OEMs in the Automotive, Consumer Durables and Appliances industries in India and globally has announced its new brand identity wherein it has rebranded itself as ‘Naxnova’.

On track to quadruple revenues in the next four years, the company which has been one of the preferred partners and suppliers to some of the leading OEM customers all over the world including Yamaha, Ford, Honda, Suzuki, Tata Motors, Toyota, Kia, Nissan Renault, MG, Samsung, Hero, Bajaj, Harley Davidson, KTM, TVS, Royal Enfield, Panasonic, Continental, and more for the past three decades, now aims to grow the homegrown brand globally.

Standing strong with over 1000 employees, Naxnova leverages design and technology as an enabler to make this ambition possible and nurtures strong partnerships to bring superior and positive experiences for millions of users around the world.

Besides automotive, consumer goods and appliances, the company will very soon be entering the medical devices and wearables industry.

Commenting on the development, Salil Musale, Managing Director, Naxnova, said-

“The name ‘Naxnova’ symbolizes our innovative spirit.’Nax’ hints at the nexus of technology and advancement, while ‘nova’ suggests a burst of newness and brilliance. Together, ‘Naxnova’ represents our journey into unexplored realms of technology especially in PRINTED ELECTRONICS. The new brand identity will leverage our deep-rooted experience across almost 40 years in the industry and will give strength to our global plans as we expand across countries and verticals to serve our existing and new customers. We are a homegrown design & technology company that will work with brands in India and globally, becoming a leader in its space in the next 5-7 years.”

Commenting on the same, Rohit Varma, Founder, narrative, the agency which executed the rebranding exercise of Classic Stripes to Naxnova, said-

“The rebranding project of Classic Stripes was surely intriguing. The organization is advancing in a new direction and expanding globally, necessitating the rebranding. The new brand needs to appeal to a global audience which means we needed to look at what’s happening around the world in this space and create a unique positioning for the new brand. While Classic Stripes is known for their precision manufacturing capabilities, this new brand will be known for its design, technology and engineering prowess.”