Marketing Mind was in attendance as a Media Partner at one of Asia’s most hotly anticipated marketing and branding conferences in Hong Kong, MarketingPulse. The event was a big draw for over 40 experts marketers, from nine countries, with strengths in brand management, marketing and advertising sharing their insights, success stories and best practices.
Our representatives got a chance to speak to Scott Mcbride, Chief Digital Officer, IPG Mediabrands APAC on the sidelines of the event. Of course, one of the first questions we asked him was about the future of digital marketing in India! And his answers blew us away. Scott said that his role requires him to keep a close eye on digital marketing campaigns across 30 or so countries across the globe and assess what’s working and what’s not. And the Indian market is large not only because of its sheer size, but also its diversity, with multiple languages, cultures, and platforms coming into play.
Scott was of the opinion that its diversity and size makes India more akin to a continent rather than a country, when it came to analysing data consumption patterns. What is also encouraging for marketers in the region is the phenomenal, year on year, growth of digital content. This growth is fueled not on due to social media networks but the participation of startups and eCommerce players. Scott added that he predicts that India will become a leading player for digital marketing campaigners, globally.
His words were music to our ears, and it further reinforces the need for us to innovate and cater to the needs of this rapidly changing market. Only the whole world is watching us see what methods we employ and whether we succeed. No pressure!
Watch this space for more interviews with the movers and shakers and opinion leaders from the world of marketing and let us know what you think of Scott’s take in the comments section.
