Talkwalker Hootsuite has recently released a report that suggests the brands that have been most loved by people globally. While there were many brands competing to be on the list, Colorbar Cosmetics was the one Indian brand that made it to the top 10 list.
The report was created by Talkwalker’s Consumer Intelligence Acceleration PlatformTM, which measures sentiment and consumer engagement from comprehensive internal and external data, including social media and review sources.
1. Asics
As per the Talkwalker Hootsuite report, Asics invests heavily in social, environmental, and economic sustainability efforts, and this year created a steady stream of high engagement with one stunningly creative campaign after the other.
2. Illy
Illy coffee is one of the most popular coffees in the world. The fans have been loyal customers as it keeps a consistent taste and maintains the quality as well. Illy is set to become a carbon-neutral coffee brand by 2023.
3. Colorbar Cosmetics
The reports suggest that Colorbar Cosmetics has unlocked the secrets to building positive emotional connections with its audience. Its game is strongest on YouTube with more than a million engagements.
4. Nuxe
Nuxe has been committed to providing the best quality products for the past 30 years. This has made it one of the most loved cosmetics brands in the world.
5. Maisons du Monde
Maisons du Monde is a leading French furniture and home decor. The report says that the brand has taken 18 months to work with all its stakeholders to transform the business into one that puts sustainability at the heart of its concerns. Its charitable foundation provides financial support for reforestation projects.
6. Bonduelle
As per Talkwalker and Hootsuite, the key sentiment drivers show that themes like transparency in Bonduelle‘s production, vegan food, natural products, and recycling contribute to the nearly 80% positive sentiment around the brand.
7. Jimmy Choo
Jimmy Choo for reasons known to everyone, Jimmy Choo has been one of the most loved fashion brands in the world. The brand has been the first choice of many leading celebrities. It has delivered fashion and taste with every season.
8. Kewpie
Kewpie Corp. is a Japanese company that has been known for its eponymously named, cult-favorite mayonnaise.
9. Fjällräven
Known for its Kanken backpacks, Fjällräven is a Swedish outdoor clothing and equipment company. The brand excels at creating customer experiences not just in person but also digitally. For consumers ready to get back out there after COVID, it’s a perfect match, says the report.
10. MUJI
Muji is a Japanese retail company that sells a wide variety of household and consumer goods. The company focuses on minimalist items with an emphasis on recycling and reducing waste, and doesn’t use much traditional marketing to advertise its products.
