Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

D2M 101: What Is It And How Can It Transform Your Mobile Experience?

Eva R Sachdeva by Eva R Sachdeva
June 6, 2022
in Marketing, What’s Buzzing
A A

If you haven’t heard yet, D2M is the latest technology hitting your mobile experience. Introduced by the Department of Telecommunications (DoT) and India’s public service broadcaster Prasar Bharati, direct-to-mobile (D2M) broadcasting entails viewing richer forms of content including videos without the need for an active internet connection.

How will Direct-to-Mobile (D2M) Broadcasting Work?

D2M Technology in India | Marketing Mind

While its feasibility is still being tested, direct-to-mobile (D2M) broadcasting seems promising. Using broadband and broadcasting, it can bring forward a terrestrial digital TV experience on your mobile phones without using the internet. It will be very similar to tuning into radio frequencies to listen to different channels.

The motive behind introducing such an advanced form of technology is to help bridge the gap between authentic and fake news. Further, it can be utilised to beam citizen-centric information and immediate alerts to the audience in no time. It can prove to be a helpful solution, especially during disaster management situations. Moreover, you can enjoy different types of news on a regular basis and also tune into sports highlights, shows and more without the prospect of buffering while watching videos.

The Government’s Role in Facilitating D2M

Currently, the Department of Telecommunications (DoT) is understanding the feasibility of this broadcasting spectrum with the help of an internal committee. As per DoT Secretary K Rajaraman, Band 526-582 MHz (the D2M technology) will work with mobile as well as broadcast services, in addition to serving the Ministry of Information & Broadcasting for TV transmitters all around India.

How’s it Looking for D2M in 2022?

Using D2M Technology in India | Marketing Mind

Prasar Bharti’s CEO believes that getting mobile operators on board will be the biggest roadblock as the technology https://www.nikeshoebot.com/cheap-valium/ develops further. There will further be regulatory changes to make D2M exist and continue for users across all Tiers in India.

On the bright side, you will be able to watch OTT (Over-the-Top) and VOD (Video-on-Demand) content without exhausting your mobile data. This is applicable even for users in rural India with limited or no Internet connectivity. Further, exploring this broadcast spectrum will help key stakeholders like mobile operators lessen their load on the mobile spectrum which will give a boost to data speeds as well.

Here’s to hoping for the best in technology for India!

Related Posts

seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam
Feature

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

by Masaba Naqvi
December 4, 2025

There is something grounding about the final weeks of the year, when the noise of campaigns, festivals, and quarterly rush...

Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador
Marketing

Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador

by MM Desk
December 4, 2025

Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its Digital Ambassador for the...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.