The original ad by Mondelez India which celebrated a young male on the field and his victory by a girl dancing in the stands was recently re-launched with a fresh and bold perspective. While in the original video we see a woman eating dairy milk and celebrating the victory of her friend, this new ad shows a woman cricketer on the pitch while her male friend eats dairy milk, anxiously waiting amongst the spectators. And boy, did this ad create a stir on social media.
The Original Ad Film
The Newly Launched Ad Campaign
Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.#CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye pic.twitter.com/b0g4dRo9DJ
— Cadbury Dairy Milk (@DairyMilkIn) September 17, 2021
This new ad was celebrated by multiple brands on social media which not just increased the viewership and brand awareness of the iconic brand but also enhanced the aspect of celebrating the wins of young girls on and off the field. With just the right level of ‘woke’, lets have a look at how brands reacted on social media to this ad campaign.
Congratulations on the sweet new campaign @DairyMilkIn. We lick it a lot, and it certainly made our hearts melt.💜#GoodLuckGirls #KuchKhasHai pic.twitter.com/25g3Z3NZiC
— Dunzo (@DunzoIt) September 17, 2021
Dear @DairyMilkIn, you just made our Friday sweeter with nostalgia 😍
We would love to extend the same message and wish 𝑮𝒐𝒐𝒅 𝑳𝒖𝒄𝒌 to our #SuperWomenInBlue for their Australia tour starting TUE, 21st SEP, 4:35 AM 🏏#SirfSonyPeDikhega #GoodLuckGirls https://t.co/4Wr5Y9vLi5
— Sony Sports (@SonySportsIndia) September 17, 2021
Let’s celebrate the success of girls on and off the field with @DairyMilkIn and loudly say #GoodLuckGirls 💙#OneFamily #MumbaiIndians #CadburyDairyMilk pic.twitter.com/JOsxhzDP88
— Mumbai Indians (@mipaltan) September 17, 2021
Thank you @cadburydairymilk, “sweet” dreams are truly made of these. We love this meethi shuruwat to the weekend.#cadburydairymilk #goodluckgirls #kuchachhahojaayekuchmeethahojaaye pic.twitter.com/ZEFbPuJ3GI
— Wakefit Solutions (@WakefitCo) September 17, 2021
The reactions that Cadbury has gotten out of the audience has definitely been one which shows how Cadbury will always be a ‘Kuch khaas hai’ brand. With campaigns which stir up nostalgia and are quite relatable, Mondelez has once again managed to strike the chord with it’s audience and we are all but living for it!
