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Home Campaigns

How ‘The Family Man’ Season 2 Is Creating Buzz With Srikant On A Job Hunt

Sarah Kari by Sarah Kari
June 4, 2021
in Campaigns, Digital Media, Marketing
A A

With the release of the new season of ‘The Family Man’ on Amazon Prime Video soon coming up, Srikant Tiwari played by the revered Manoj Bajpayee has decided to play the ideal family man and applied for jobs. This has rendered him a position to be interviewed by the leading CEO’s of startups and enterprises.

What started off as a tweet for the digital campaign, soon led the Family Man to scout job recommendations, pitch his previous work and showcase his skills and expertise that match the profile for which he is applying.

URGENT TASC 🚨:
help our friend Srikant Tiwari out with job recommendations 👇🏻#TheFamilyManJobHunt

— prime video IN (@PrimeVideoIN) June 1, 2021

Doston, for the sake of the happiness of my wife Suchi, please share some job recommendations that fit my experience 🙏🏻❤️

— Srikant Tiwari (@SrikantTFM) June 1, 2021

Under the campaign name of #TheFamilyManJobHunt, Amazon Prime Video has led this job hunt for our Srikant Tiwari. With companies getting creative in approaching Srikant for an interview at their enterprise, quite a few were interested in recruiting him for positions open at their firms.

Hi @SrikantTFM, our platform will find the best jobs suitable for you, perfect for your experience and support you till the #Tandav ends. Meanwhile you can build a parallel income with our refer & earn feature. 1 crore worth of Referral Bounty awaits. Each of us is #TheFamilyMan.

— SCIKEY Talent Platform (@scikeyglobal) June 2, 2021

Hey @riteshagar
We think you should chat up with him and see if our company goals and his interests match! Let us know if we can set up a call?

— OYO (@oyorooms) June 1, 2021

Hey @manukumarjain ! We think @SrikantTFM deserves a shot! What Say?#TheFamilyManJobHunt

— Xiaomi TV India (@XiaomiTVIndia) June 1, 2021

Consider it Dun @srikantTFM. We’ve blocked your calendar for an interview with @kabeersays at 11.30AM tomorrow. Don’Tiwari, we’ve got you covered. See you tomorrow!⚡️😇#TheFamilyManJobHunt pic.twitter.com/alB9ROtnGR

— Dunzo (@DunzoIt) June 1, 2021

Traveller ✅
Go-getter ✅
Lived out of the suitcase ✅
Man of all excuses ✅
Work-life balancer 😉@SrikantTFM, to bag this legit opportunity, we urge you to share a quirky CV following this application process: https://t.co/YeMAtxdeJD#TravellersWanted #TheFamilyManJobHunt

— Club Mahindra (@clubmahindra) June 2, 2021

CEO’s also participated in the campaign by tweeting in their time slots for the interview with our Family Man which started picking up and further built on the response.

That would be fantastic! @SrikantTFM would be a great value addition to our team. Also,@kkagetsu would you join us for the same. We have already blocked the calendar. #saathipads pic.twitter.com/O0fS4yMSl2

— Tarun Bothra (@tarun_9298) June 3, 2021

Eager to hear all your thoughts on how we can work together @SrikantTFM. See you at 10 am tomorrow pic.twitter.com/kXOem46pvz

— Ritesh Agarwal (@riteshagar) June 1, 2021

Haha! Let's do this, I say :))@SrikantTFM – would love to explore a role with you. Tomorrow 1:00 pm? Have sent you an invite 🙂 pic.twitter.com/ABMDdRQKI3

— Ankur Warikoo (@warikoo) June 1, 2021

What followed was a series of virtual interviews with Srikant wherein he depicts his skillset that has been refined as a counter-terrorist task force agent. However, since he cannot reveal the same just yet, he faces a lot of hassle in going through with the interview when he is asked about the nature of his previous work.

The first interview conducted by Ankur Warikoo, Co-founder of NearBuy went quite smooth until he asked Srikant to stay in touch with HR for a background check on his professional journey so far.

The next interview scheduled with Xiaomi Vice President Manu Kumar Jain, also proved to be very testing since he was asked to create a case study on the work he has done so far. So, although the package being offered to him was far more than the average one, he wasn’t still in a position to accept the offer.

The next virtual interview was conducted by Dunzo’s CEO Kabeer Biswas, wherein owing to wifi issues, Srikant believed that he would be posted at Lonavala instead of Lokhandwala for the position!

The last interview conducted with Oyo’s CEO, Ritesh Aggarwal was not just hilarious but also very intriguing. The interview felt a lot more like a free-flowing conversation with the discussion revolving around work-life balance to even the benefits of yoga!

The interviews are bound to leave you in fits of laughter with a bit of a reality check. This digital marketing campaign has left us all intrigued about not just the brands but has highlighted the Family Man in a very unique manner. We’re all looking forward to finding out where he does land a job ultimately!

Also Read: ALTBalaji’s ‘The Married Woman’ Creates A Buzz With 360 Degree Marketing

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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