Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Campaigns

How ‘The Family Man’ Season 2 Is Creating Buzz With Srikant On A Job Hunt

Sarah Kari by Sarah Kari
June 4, 2021
in Campaigns, Digital Media, Marketing
A A

With the release of the new season of ‘The Family Man’ on Amazon Prime Video soon coming up, Srikant Tiwari played by the revered Manoj Bajpayee has decided to play the ideal family man and applied for jobs. This has rendered him a position to be interviewed by the leading CEO’s of startups and enterprises.

What started off as a tweet for the digital campaign, soon led the Family Man to scout job recommendations, pitch his previous work and showcase his skills and expertise that match the profile for which he is applying.

URGENT TASC 🚨:
help our friend Srikant Tiwari out with job recommendations 👇🏻#TheFamilyManJobHunt

— prime video IN (@PrimeVideoIN) June 1, 2021

Doston, for the sake of the happiness of my wife Suchi, please share some job recommendations that fit my experience 🙏🏻❤️

— Srikant Tiwari (@SrikantTFM) June 1, 2021

Under the campaign name of #TheFamilyManJobHunt, Amazon Prime Video has led this job hunt for our Srikant Tiwari. With companies getting creative in approaching Srikant for an interview at their enterprise, quite a few were interested in recruiting him for positions open at their firms.

Hi @SrikantTFM, our platform will find the best jobs suitable for you, perfect for your experience and support you till the #Tandav ends. Meanwhile you can build a parallel income with our refer & earn feature. 1 crore worth of Referral Bounty awaits. Each of us is #TheFamilyMan.

— SCIKEY Talent Platform (@scikeyglobal) June 2, 2021

Hey @riteshagar
We think you should chat up with him and see if our company goals and his interests match! Let us know if we can set up a call?

— OYO (@oyorooms) June 1, 2021

Hey @manukumarjain ! We think @SrikantTFM deserves a shot! What Say?#TheFamilyManJobHunt

— Xiaomi TV India (@XiaomiTVIndia) June 1, 2021

Consider it Dun @srikantTFM. We’ve blocked your calendar for an interview with @kabeersays at 11.30AM tomorrow. Don’Tiwari, we’ve got you covered. See you tomorrow!⚡️😇#TheFamilyManJobHunt pic.twitter.com/alB9ROtnGR

— Dunzo (@DunzoIt) June 1, 2021

Traveller ✅
Go-getter ✅
Lived out of the suitcase ✅
Man of all excuses ✅
Work-life balancer 😉@SrikantTFM, to bag this legit opportunity, we urge you to share a quirky CV following this application process: https://t.co/YeMAtxdeJD#TravellersWanted #TheFamilyManJobHunt

— Club Mahindra (@clubmahindra) June 2, 2021

CEO’s also participated in the campaign by tweeting in their time slots for the interview with our Family Man which started picking up and further built on the response.

That would be fantastic! @SrikantTFM would be a great value addition to our team. Also,@kkagetsu would you join us for the same. We have already blocked the calendar. #saathipads pic.twitter.com/O0fS4yMSl2

— Tarun Bothra (@tarun_9298) June 3, 2021

Eager to hear all your thoughts on how we can work together @SrikantTFM. See you at 10 am tomorrow pic.twitter.com/kXOem46pvz

— Ritesh Agarwal (@riteshagar) June 1, 2021

Haha! Let's do this, I say :))@SrikantTFM – would love to explore a role with you. Tomorrow 1:00 pm? Have sent you an invite 🙂 pic.twitter.com/ABMDdRQKI3

— Ankur Warikoo (@warikoo) June 1, 2021

What followed was a series of virtual interviews with Srikant wherein he depicts his skillset that has been refined as a counter-terrorist task force agent. However, since he cannot reveal the same just yet, he faces a lot of hassle in going through with the interview when he is asked about the nature of his previous work.

The first interview conducted by Ankur Warikoo, Co-founder of NearBuy went quite smooth until he asked Srikant to stay in touch with HR for a background check on his professional journey so far.

The next interview scheduled with Xiaomi Vice President Manu Kumar Jain, also proved to be very testing since he was asked to create a case study on the work he has done so far. So, although the package being offered to him was far more than the average one, he wasn’t still in a position to accept the offer.

The next virtual interview was conducted by Dunzo’s CEO Kabeer Biswas, wherein owing to wifi issues, Srikant believed that he would be posted at Lonavala instead of Lokhandwala for the position!

The last interview conducted with Oyo’s CEO, Ritesh Aggarwal was not just hilarious but also very intriguing. The interview felt a lot more like a free-flowing conversation with the discussion revolving around work-life balance to even the benefits of yoga!

The interviews are bound to leave you in fits of laughter with a bit of a reality check. This digital marketing campaign has left us all intrigued about not just the brands but has highlighted the Family Man in a very unique manner. We’re all looking forward to finding out where he does land a job ultimately!

Also Read: ALTBalaji’s ‘The Married Woman’ Creates A Buzz With 360 Degree Marketing

Related Posts

La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations
Advertising

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

by MM Desk
December 4, 2025

La Pink, India’s pioneering 100% microplastic-free formulation beauty brand, announces the launch of its wedding campaign, “Haldi Se Honeymoon Tak”....

seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam
Feature

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

by Masaba Naqvi
December 4, 2025

There is something grounding about the final weeks of the year, when the noise of campaigns, festivals, and quarterly rush...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.