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Puma’s Campaign Faces Backlash As Netizens Outraged After Selena Gomez Stands On Books

Laveena Chandnani by Laveena Chandnani
December 4, 2019
in Marketing
A A

Hollywood actor and singer Selena Gomez recently faced the outrage of the Desi Twitterati after her picture from a recent collaboration went viral for all the wrong reasons.

Selena Gomez

The former Disney star was seen had collaborated with the famous sports brand Puma for their SG x PUMA AW19 Fall/ Winter 2019 collection in which, the singer donned a sporty attire and was captured standing on a couple of books.

Since books are considered holy and a source of knowledge and wisdom in India, many Indians tweeted expressing displeasure and called the singer insensitive and disrespectful. 

#SGxPUMA AW19 drops this Sunday. 👀 @selenagomez pic.twitter.com/3Otyhepu72

— PUMA (@PUMA) November 26, 2019

Here are some of the reactions:
1.

Don’t step on books, for Hindus books are holy object and we worship them…

— Kalari Yodhha (@KYodhha) November 29, 2019

2.

When they said books are the ladder to knowledge they did not mean this !!

— vinita_nigam (@vinita_nigam) November 29, 2019

3.

https://twitter.com/CherryColaZing/status/1200287838152970240

4.

https://twitter.com/speelymay/status/1200023115838951426

5.

@PUMA such disrespect for books!

— Raj (@I_Love_Mumbai_2) November 29, 2019

6.

https://twitter.com/sameer_verma_/status/1200272145588211713

The 27-year-old sensation was also in news recently after she gave her first live performance in two years at the 2019 American Music Awards.

Cover Image Source: TrueScoopNews

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