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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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Burger King Asked Its Customers To Go To McDonald’s Instead. Here’s Why

Laveena Chandnani by Laveena Chandnani
September 29, 2019
in Campaigns
A A

Burger King or McDonald’s what’s your pick?

While you may pick the best for you but looks like Burger King has picked its rival McDonalds. 

 To help McDonalds with their fundraising campaign of donating money to Children with Cancer Burger King recently launched a one day campaign called a “Day Without Whopper” in Argentina where it stopped selling its top selling product – the whopper burger for a day in order to increase the sales of its arch rival.  

 

 

View this post on Instagram

 

@burgerking decided to stop selling their #1 product (the #Whopper) to increase sales of @mcdonalds’ #BigMac in support of children with cancer ????. Thoughts?

A post shared by First We Feast (@firstwefeast) on Sep 25, 2019 at 8:43pm PDT

McDonald’s restaurants across Argentina was to donate $2 from every Big Mac and other signature burger that were to be sold to their fundraising campaign.

Burger King has revealed that not only did it remove Whoppers from sale in all of its Argentine restaurants, but customers disappointed with the lack of their signature burger were actively encouraged to seek out a nearby McDonald’s and buy a Big Mac instead. The chain’s mascot, the Burger King himself, even paid the Golden Arches a visit in order to give a Big Mac a try while also doing his bit for charity.

What a player! 

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