Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Odd-Even Scheme To Make A Comeback In Delhi

Laveena Chandnani by Laveena Chandnani
September 13, 2019
in What’s Buzzing
A A

Remember the odd even scheme an initiative announced by Delhi Government to tackle the city’s rising pollution problem! Well it’s all set to make a come back this November! 

Delhi Chief Minister Arvind Kejriwal announced a 7 point plan to tackle Delhi’s pollution which includes the implementation of the successful odd-even scheme from November 4 to November 15 to curb pollution post the Diwali festival. 

A flagship scheme of the AAP government is aimed at combatting pollution and was first implemented in 2015. Under the scheme, cars with numbers ending in odd and even are allowed on roads alternatively. This will be the third time the scheme will be rolled out in Delhi. 

Addressing a press conference, Delhi CM Arvind Kejriwal, urged people not to burst crackers during Diwali and also listed out a 7-point plan to tackle pollution in Delhi.

“On 2 and 3 November, there is Saturday and Sunday. Odd-even will be implemented from November 4 to November 15. Studies show that it reduces pollution by 10-13 per cent,” said Kejriwal.

“Emergency vehicles will not be subject to this”, he added.

As part of the 7 point plan, every ward in Delhi will be assigned with two environment marshals and a separate action plan will be implemented for pollution control in the 12 critical areas of the city.

In addition to this Delhi government will also be distributing N-95 masks to people in November.

Kejriwal has also urged people to not burst crackers during Diwali. 

“In Diwali, firecrackers cause massive pollution and the smoke gets trapped, as a result of which it becomes difficult to breathe in Delhi,” he said.

“I appeal to people of Delhi to not burst crackers. Delhi government will organise a laser show on the evening of Chhoti Diwali,” the CM added.

This is how people reacted to the announcement on Twitter: 

#TrafficFines have already lessened vehicles on streets. Brace yourself for empty roads as #Delhi to witness #Odd-Even scheme from Nov 4 to Nov 15

— Abhimanyu Sharma (@abhhimanyus) September 13, 2019

Still waiting for studies that prove this worked significantly last time

— Miss Candid (@MissCandid01) September 13, 2019

After a long gap, finally Odd Even scheme of Delhi Govt back in Delhi from 4th November- 15th November, 2019. @ArvindKejriwal #OddEvenBack

— Anubhav Khandelwal (@_anubhavk) September 13, 2019

https://twitter.com/A55667145/status/1172402236359462912?

Odd even is a good step, but what good will it do when implemented only for 11 days?

— Nhiraj Sethiya (@the_nhiraj) September 13, 2019

 

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

December 12, 2025
From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

December 12, 2025
2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

December 12, 2025
Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

December 12, 2025
Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

December 12, 2025
Niraj Mishra Joins Amazon MX Player As Head of Growth & Product Marketing

Niraj Mishra Joins Amazon MX Player As Head Of Growth & Product Marketing

December 12, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.