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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Advertising

Amul Praises Shami And Afghanistan With Its Marketing Mind

Shubham Sachdeva by Shubham Sachdeva
June 24, 2019
in Advertising
A A

Amul went trending on Twitter during India vs Afghanistan match because people loved seeing Amul logo on opposition team’s shirt. Also, the players took everyone by surprise giving a tough competition to India in the World Cup 2019. Thanks to Shami Ahmed’s Hattrick India remained unbeatable in the World Cup and we hope this remains unbreakable. Amul launched an advertisement praising the team for its efforts and the Indian bowler Mohammed Shami for a match-winning hat-trick.

Amul made a creative illustration with the caption,” #AmulTropical: India pip brave Afghanistan via Shami hattrick!#INDvsAFG #CWC19 ” You can see it below:

#Amul Topical: India pip brave Afghanistan via Shami hattrick!#INDvsAFG #CWC19 pic.twitter.com/z41F0EJtaI

— Amul.coop (@Amul_Coop) June 24, 2019

As it happens with almost all the ads of Amul, this soon became viral on social media and people started praising Amul for staying with the trend always. Here are some replies proving the same:

1.

https://twitter.com/DeshKaGourav_/status/1143068870250389505

2.

https://twitter.com/PossibleBuddy/status/1143059385993744384

3.

Brilliant !!
Poor Shami – Wicket or no wicket he has to be made into Kebabs ??

— Vijay (@KoVeIyer) June 24, 2019

4.

The Taste of India Sponsoring Afghanistan 😊
🇮🇳🤝🇦🇫

— Divyasree Padupalli (@DP_DivyaSree) June 24, 2019

Well, Amul certainly knows what Indian audience likes and it is amazing how their marketing team always comes up with fresh ideas for promotion. Hats off to Amul for changing Indian advertising strategies completely.

Also Read: Cricket Fans Are Praising Amul’s Marketing Mind For Sponsoring Afghanistan Team

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