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Home Advertising

Club Mahindra’s Print Ad Is Wooing The Indian Families

Laveena Chandnani by Laveena Chandnani
May 19, 2019
in Advertising, Campaigns
A A

On the occasion of International Family Day, Club Mahindra sells the image of a happy family enjoying quality time together with Origami in a full page ad print in India’s leading newspaper Times Of India. 

The ad is sure to leave you leave nostalgic with some craft classes memories from school due to its colourful print that stretches to another page.

The two page ad which is a part of 360 degree campaign cited #BringingYouCloser explains the word Origami on the first page followed by the copy that goes on to an elaborate demo of how to make a crane and a flapping butterfly using this Japanese art of paper-folding.

It makes sense for a holiday resort chain to present images of a family spending quality time together, especially in the day and age of way too much screen-time. After all, PUBG and Fortnite are ruling kids’ free time nowadays.

 

https://www.facebook.com/clubmahindra/videos/856671568046365/

https://www.facebook.com/clubmahindra/videos/521752441690190/

.@_Tanvi_ had a fun #WorldFamilyDay with her little one by helping him make origami. We live for such #BringingYouCloser stories. Share yours too! 🙂 https://t.co/bDB238JwBP

— Club Mahindra (@clubmahindra) May 15, 2019

Gather around and make this #WorldFamilyDay one that you remember! Simply follow the steps, create the origami crane with your family, and share the pictures with us for a chance to win a cruise trip to Singapore! #BringingYouCloser

Watch here: https://t.co/GBWZ62F4wg

— Club Mahindra (@clubmahindra) May 15, 2019

Cut, flip, fold, and Viola! The butterfly is ready! Simply watch the video for simple steps, create your own origami art, share the photos with us and you could win a cruise trip to Singapore with your family. #BringingYouCloser

Watch here: https://t.co/pAUadkr1sg

— Club Mahindra (@clubmahindra) May 15, 2019

 

View this post on Instagram

 

Greater the time spent with your loved ones, fonder the memories! ???? . Take a look at how little Aryaa along with her mother @ritcha created some beautiful origami art together. #BringingYouCloser . Spread the love this #WorldFamilyDay with us!

A post shared by Club Mahindra (@clubmahindra) on May 15, 2019 at 8:05am PDT

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