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Club Mahindra’s Print Ad Is Wooing The Indian Families

| Published on May 19, 2019

On the occasion of International Family Day, Club Mahindra sells the image of a happy family enjoying quality time together with Origami in a full page ad print in India’s leading newspaper Times Of India. 

The ad is sure to leave you leave nostalgic with some craft classes memories from school due to its colourful print that stretches to another page.

The two page ad which is a part of 360 degree campaign cited #BringingYouCloser explains the word Origami on the first page followed by the copy that goes on to an elaborate demo of how to make a crane and a flapping butterfly using this Japanese art of paper-folding.

It makes sense for a holiday resort chain to present images of a family spending quality time together, especially in the day and age of way too much screen-time. After all, PUBG and Fortnite are ruling kids’ free time nowadays.




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