It seems that every year, we see a new strategy or trend taking up the internet by storm and most businesses have to follow it in order to keep up with the competition. Well, it may not be exactly true for every business to follow every new trend, but its important for marketers to keep a look out on the trends and strategies and implement as per the need of their businesses. In 2019, some Internet marketing strategies are expected to be on the roll. Some of these may have been present for a few years now and some may be new, but most certainly these strategies are something that the business houses should keep in mind
Inbound Marketing
This kind of marketing is about attracting your audience based on the values and solutions that you provide and not on how well you can alter their thought process with an alluring advertisement. This strategy is often based on long-term goals and is here to stay. This would hardly ever change.
According to HubSpot’s State of Inbound 2018 report, 55% of marketers say that blog content creation is their top inbound marketing priority in 2018.
That won’t change in 2019, as more companies make the long-term commitment to producing more content and inbound marketing strategies.
Video Marketing
Ignoring this trend is almost difficult looking at the current times. Though video marketing has been present for quite a few years now, its growing rapidly and is definitely going to be one of the key strategies for 2019 also. More and more brands are shifting their focus on video content, it is said that after watching a video, 64% of users are more likely to buy the product online.
Every single day, more than 100 million hours of video content are watched on Facebook.
Growth Hacking
Growth hacking is a strategy that is relatively new and is gaining popularity very fast.
In growth hacking, every strategy you execute, tool you install, and technique that you use to gain traction is informed by your desire for growth. Often, in growth hacking, traditional processes take a back seat to results. In growth hacking the digital landscape is like a battleground and marketers seek fighting it and beating their competition at any cost. Data and creativity become the marketer’s weapons.
Growth hacking generally uses techniques, known as “hacks,” that help companies to drive demand and growth. more often than not these strategies are in a moral gray area, which is one of the reasons why growth hacking has remained on the outskirts as a strategy. But since this strategy is showing results, more growth into the mainstream is expected in 2019.
Chatbot Marketing
From banks to social media platforms like Facebook, almost every website is incorporating chatbots in their system. The reason is greater and simplified user experience and also to get first-hand feedback from the customer.
Facebook Messenger has more than 2 billion users in 2018 and the platform is severely underutilized based on its reach. Though people aren’t still too use to chatbots, but the scenario is expected to change for better in the coming year.
2019 seems like an interesting year in digital marketing. As more and more brands are constantly wrestling for digital position, they are all set to make use of some new and some old strategies to beat their competition and retain customer attention
