IIFA over all these years has been known to be one of the grandest ceremonies in th world of Indian Industry.
This year was the 18th edition of this extravaganza which was set in Metlife stadium in New York. The show was conceptualized by Wizcraft Entertainment International Pvt. Ltd.
Among all the glitz and glam of the star studded performances and appearances things that get unnoticed are the several brands that every year give a tough competition to each other for becoming the partners and sponsors of this event.
Not only well known brands but also some local brands have over the years surprised us by making a cameo for this grand award ceremony. This year was no less. Starting from global partners to media partners to travel partners, Indian brands are making most of it.
#IIFAAwards2017: Here is the list of winnershttps://t.co/GdCI1aeuWD #IIFA2017 @shahidkapoor @aliaa08 pic.twitter.com/XcTbKnaTge
— pinkvilla (@pinkvilla) July 16, 2017
As the IIFA ends this year we have a look at the different brands associated with it and how they made it big :
1. Title Sponsor – Nexa
Nexa by Maruti Suzuki was launched in market as not a dish to be served mostly for every Indian mass but it was a dream of the company to launch a premium car in market for bunch of top end customers. An Indian car along with dual front airbags and ABS. The showrooms are equipped with iPads and Apple TVs in order to visualize every aspect of the cars on sale. It was launched in 2015. But this is not their first year to sponsor the title of this award, they were with the awards since last year. A clever marketing as features and mindset of the brand totally goes with the star status of the show. Premium as one must say!
Pleased to have @NexaExperience as our title sponsor for IIFA Awards. #IIFA2017 Press Conference pic.twitter.com/QO6PYZJpbu
— IIFA Awards (@IIFA) July 13, 2017
The None of a Kind at #NexaIIFA2017 green carpet, being welcomed by all the celebrities.#IGNIS #IIFA2017 @IIFA pic.twitter.com/pQ5yfXGGCP
— Nexa Experience (@NexaExperience) July 16, 2017
2. Powered By – Vivo
The Chinese smartphone brands are doing it all to make a market in India. Either by advertising or by making most of it by sponsoring India’s popular shows to grab audience. Vivo has done it all. From Indian Premier League to IIFA to ProKabbadi. What else is left if one may ask? Their marketing strategy is paying off as they are the third best in Q1 of 2017 behind Samsung and Xiaomi, according to Canalys.
.@bipsluvurself & @Imksgofficial setting #PerfectSelfie goals right here at #IIFA2017. @IIFA #VivoIndia pic.twitter.com/FTUapT3Dks
— Vivo India (@Vivo_India) July 16, 2017
3. Presenting Sponsor – Lycamobile
Lycamobile is one of the world’s largest mobile networks. But they are eyeing to increase their market in India which is the sole reason to rob in IIFA sponsorship. It aims to connect international communities at home and abroad. Plans are for Indian communities in abroad who want to enjoy unlimited data and network services for calling people back at home. They also posted a lot of competitions as selecting customers who will be able o get free IIFA tickets if they win by sharing Lyca posts on social media!
One can never get enough of IIFA awards. What was your favourite moment of #IIFA2017? RT below. https://t.co/Fpydjphcfh @IIFA @aliaa08 pic.twitter.com/Bgo1CrkHhE
— Lycamobile (@lycamobile) July 16, 2017
4. Cause Partner : Woosh
You must have heard Woosh kare Khush tagline but ever wondered it robing in sponsorship for IIFA? Well exactly how this washing powder brand made it big to be the cause partner for the grand event. It’s manufactured and marketed by Harsh Clean Dhan (P) Ltd. This detergent brand was maunfactured in 2015 keeping in mind about the varied masses in society. With bagging in IIFA sponsor, the brand made its strategy quite clear!
5. Styled By Partner – Myntra
Bollywood is all about style and fashion. Thus India’s one of the most top fashion brand Myntra were the official style partner of the biggest award night to reach the mass in a more glamorous way. They hosted their first ever fashion show in New York under the name of IIFA. IIFA Stomp on 13th July, styled exclusively by Myntra showcased various fashion outfits available on Myntra. The Myntra App also made it available for its 20 million users to vote for Favourite Style Icon of the year! The winner Alia Bhatt was awarded in the main ceremony. In the green carpet some Myntra customers too were involved in conversation with celebrities. By this move Myntra surely eyes to make a global impact!
Myntra Style Icon Award – @aliaa08 #IIFA2017 pic.twitter.com/jewfS2VYP9
— IIFA Awards (@IIFA) July 16, 2017
6. Digital Partners – ePaisa
It’s a mobile based sale app with features like cash register, inventory control, analytics and loyalty program. It generally looks into that bill payments by small businesses and organisations in India are no more old fashioned and complicated but made totally electronic and digital. They help one to access data free in their app without any kind of breach and also accept all kind of payment methods. Robbing in IIFA sponsorship will surely give a huge platform to this new brand in India.
A view that's too good to be true! Take a sneak peek of the #IIFA2017 stage & setup that rightly defines the larger than life celebrations pic.twitter.com/ngy0lIByHd
— IIFA Awards (@IIFA) July 16, 2017
7. Support Partners
YuppFlix and Easymytrip.com were the support partners of the extravaganza. Yuppflix is an app to watch Indian movies and shows online. Easymytrip.com is an online flight and hotel booking site. Both re quite new in Indian market and surely will look forward to spread more!
8. Associate Sponsor – QNet
Qnet is an ecoomerce platform that is trying hard to make its presence felt in Indian market. It was also with IIFA on their last year venture. IIFA website lists Qnet as one of the ‘official direct selling partners’.
QNET at the International Indian Film Academy Awards (IIFA) Awards 2017. #IIFA2017 pic.twitter.com/YxtXC3zt0C
— QNET (@QNetOfficial) July 14, 2017
