Ebco has launched a new digital campaign titled ‘The smart way to unlock,’ highlighting how smart technology simplifies everyday life for modern Indian households. The Ebco Imperia Esmart digital lock is the new way to secure your home with intelligent access, it has seamless control and trusted protection and security that is as simple as experiencing it in your home.
It centres on a five-part micro-film series that showcases human-centric storytelling by capturing the relatable, everyday homecomings of different family members. It also highlights how technology simplifies everyday life for modern Indian households.
The seven different ways that the lock can be accessed include face recognition, fingerprint scanning, PIN and RFID/NFC card.
Commenting on the campaign Sushil Kalra, Chief Marketing Officer, Ebco said,‘‘Every family has a face recognition person, a fingerprint person and a ‘just give me a key’person, all of them are often under the same roof. The campaign displays the range in the human manner through everyday situations of walking through one’s own front door.”
