Three Fourth Solutions (TFS) has won the integrated marketing mandate for Chandrani Pearls. Under the mandate, the agency has been entrusted with managing the jewellery brand’s media strategy, public relations, social media, creative communication, annual website management, and influencer marketing.
Operating from its Kolkata office, TFS has taken charge of the brand’s marketing and communications initiatives with the objective of strengthening Chandrani Pearls’ market presence, increasing consumer engagement, and supporting the launch of its upcoming business vertical.
The partnership has also covered integrated marketing efforts across multiple platforms to deliver a unified brand experience. The collaboration has been aimed at strengthening Chandrani Pearls’ presence across key markets while expanding its digital footprint through marketing and communication initiatives.
Nisheet Nayar, Director, Chandrani Pearls, said, “As Chandrani Pearls continues to evolve while staying true to its legacy, we wanted a partner capable of delivering strategic, integrated marketing solutions across every touchpoint. Three Fourth Solutions brings the right blend of strategic thinking, creative expertise, and digital capabilities, making them an ideal partner as we embark on our next phase of growth and the launch of our new vertical.”
Siddhant Jain, Partner at Three Fourth Solutions, said, “Chandrani Pearls is a brand built on trust, craftsmanship, and timeless elegance. We are excited to partner with the team to create impactful narratives through strategic media planning, compelling storytelling, creative excellence, and digital innovation. Our objective is to strengthen the brand’s visibility, foster meaningful consumer connections, and support its next phase of growth.”
