The home grown denim brand Skypar has launched a new women’s campaign with an ultimate women’s denim range. Built on the simple idea that every woman is unique, the homegrown brand is moving away from the rigid sizes to focus on what actually matters.
The homegrown brand has launched a “A Fit For Every You’’ Campaign, that challenges a long held Struggle For Women To Find A Perfect Pair Of Jeans . This Campaign Invites The Customers To Explore Their New Wide Range Of Collection which shifts the absolute focus to structural form and silhouette versatility and specifically the collection focuses on to flatter and embrace Indian body type .
The campaign highlights seven denim fits, including Alexa (skinny), Bella (straight), Bella Wide (wide leg), Ellisa (boot cut) and Barrel leg and flare style.
Link to the campaign:
Commenting on the campaign, Sanjay Vakharia, Co-Founder and CEO of Spykar said, “Today women require structural denim that works for them, jeans that refuse to compromise on either style or comfort. With “AFitForEveryYou”, we are bringing our manufacturing mastery to the forefront, creating silhouettes that don’t force women to conform to a size, but rather enjoy a fit that represents who they are.
