Mandrake Tech Labs has appointed Rubbal Datta, currently associated with JioStar, as its CEO-Designate. He has been scheduled to join the boutique media firm in August 2026 and has been tasked with leading its AI-driven media initiatives, government communications business, and new growth opportunities.
Datta has brought over 26 years of experience across government relations, media, and sports broadcasting. During his career, he has held leadership roles at JioStar (formerly Disney Star), Sahara India TV Network, Moser Baer, EuroKids, and Mahindra & Mahindra. He has also worked across Indian and South Asian markets.
Since its incorporation in 2021, Mandrake Tech Labs has executed campaigns for the Ministry of Ayush’s International Day of Yoga, the Ministry of Food Processing’s World Food India, the National Film Development Corporation (NFDC), and the WHO Traditional Medicine Summit, among other government-led initiatives.
Mandrake Board said, “Rubbal’s experience across government relations, public advocacy, and stakeholder engagement aligns directly with where we’re taking Mandrake. We’re confident in his ability to strengthen our market position and lead our push into AI-integrated media solutions and expanded public sector work.’
Rubbal Datta said, “I want to sharpen what Mandrake already does well — government communications — and bring AI into how we plan and run our campaigns. Beyond that, my focus is on getting Mandrake into newer businesses and scaling up what we’ve already built.”
