Bengaluru-based menswear brand Estilocus has appointed actor and producer Fahadh Faasil as its brand ambassador as it expands its presence from South India to a broader pan-India market.
The company has said the partnership aligns with its focus on understated style and authentic self-expression. Fahadh Faasil will feature in the brand’s upcoming campaigns and initiatives as Estilocus continues its expansion.
According to the brand, the collaboration reflects a shared focus on confidence, individuality, and timeless style. The company has stated that Fahadh’s public persona and aesthetic align with its design philosophy and brand values.
Fahadh Faasil, Actor and Producer, said, “I don’t believe in dressing to be noticed. I believe in dressing to feel like yourself. That’s what drew me to Estilocus, it’s a brand that understands the difference. Style, at its best, is just honesty in fabric.”
Ladeesh PC, Director and Co-Founder, Estilocus, said, “When we built Estilocus, we weren’t building a clothing brand, we were building a point of view. Fahadh Faasil doesn’t just represent that point of view; he lives it. Having him as the face of this brand feels less like a partnership and more like alignment. We’re both saying the same thing, just in different languages.”
